| News about digital retail commerce |  |
- Report: Mondays prove lucrative for online merchants
Mondays have become the season's hottest online shopping day, and sales have topped $1 billion on each Monday since Thanksgiving, according to a new comScore report. Online sales totaled $26.8 billion between Nov. 1 and Dec. 12, with sales of digital content and subscriptions seeing the biggest jump. Chicago Tribune (12/14)      - Online retailers boast last-minute deals
More than 2,000 retailers have signed up to participate in Free Shipping Day on Friday, an annual event created several years ago promote online retail. Last-minute shoppers are finding a slew of other ways to save this season, as coupon sites ramp up their offers and more consumers consider giving digital gifts including magazine subscriptions. The New York Times (tiered subscription model) (12/14) - Shoppers opt for digital gifts
A growing number of consumers are giving digital gifts including music, e-books and games, which they can purchase at the last minute or send to loved ones far away without having to worry whether they'll arrive in time for the holiday. Revenue from sales of virtual goods is expected to hit $2.9 billion next year, according to one report. CNN (12/14)  | Make 2012 the year your customer community delivers
Pluck powers social commerce initiatives for companies like Redbox, Whole Foods, Kraft, Nestlé and the NFL. It includes ratings, reviews, forums, galleries, contests, profiles, reputation and more. Our Community Results Blueprint shows you how to capture these brands’ tangible Engagement, Conversion and Advocacy results. | - A more mobile 2012 should bring savvier use of the space
In the coming year, more marketers will become more knowledgeable and selective about their use of the mobile space, aware that "just because you can do something technically doesn't mean that you should," writes Hipcricket Chief Marketing Officer Jeff Hasen. And with more types of devices in more consumer hands, the pressure will be on to provide a first-rate experience across mobile platforms. iMedia Connection/iMediaConnection blog (12/13)  - PayPal reportedly plans to tailor daily deals to mobile shoppers
PayPal may begin offering daily deals aimed at mobile-device users in early 2012, according to a published report, which says the online-payment service owned by eBay will push discounts to consumers based on their locations. "PayPal has a very large user base and has the potential to succeed with local and retailer offers," said Greg Sterling of Sterling Market Intelligence, a consulting and research firm. InternetRetailer.com (12/14) - Overstock to auction off returned goods
Overstock.com will hold an auction today at its Salt Lake City warehouse to sell off more than 240 pallets of goods that were returned by customers. It's the first public auction for the online retailer, which in the past has sold its returns through liquidators and outlet stores. The Salt Lake Tribune (Utah) (12/13)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
- Why Pinterest is a big deal for marketers
Social bulletin-board service Pinterest is emerging as a serious tool for driving traffic and sales, marketers and brand managers say. Real Simple magazine now gets more referrals from Pinterest than from Facebook, while companies such as Land's End, Etsy and Nordstrom have launched Pinterest campaigns designed to directly boost sales. "People get excited from the visual and then have the opportunity to purchase. It's [a] very engaging tool in that respect," says Land's End PR chief Michele Casper. Advertising Age (tiered subscription model)/DigitalNext blog (12/14)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Shop.org Spotlight |  |  | | - The most successful social retail campaigns of 2011
The Shop.org 2011 Social Commerce Study found that 42% of online consumers have "followed" a retailer proactively through Facebook, Twitter, or a retailer's blog. But how are retailers maximizing these social connections? At Retail's BIG Show, Jan. 15-18 in New York City, Ice.com Founder Pinny Gniwisch and other experts will discuss the best social campaigns of 2011 and what's to come in 2012. Learn more. - NRF revises holiday forecast to 3.8%
With just ten days until Christmas, NRF has revised its holiday forecast upward, expecting holiday sales to rise 3.8% this year to a record $469.1 billion. NRF's initial forecast, announced on Oct. 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the ten-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year. Read more.
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One-third of shoppers say they will buy their last holiday gift before Sunday, Dec. 18. Source: 
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