  | December 12, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Heinz launches smaller packaging
Heinz is introducing products in smaller sizes, priced between 99 cents and $1.99, to appeal to consumers seeking to cut their grocery bills. The products include a 10-ounce Heinz ketchup and a 9-ounce yellow mustard. Forbes (12/9)       - AriZona finds success with Arnold Palmer line
Golf great Arnold Palmer, who has been drinking a mix of lemonade and iced tea since the 1950s, licensed his name to beverage companies creating the combination. The largest is AriZona, which currently has 40 varieties in its Arnold Palmer line and recently won approval for a malt beverage. CNBC (12/9)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
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  - Dairy report: U.S. milk production up, consumption down
The annual Dairy Facts book from the International Dairy Foods Association reports U.S. milk production reached a record 192.8 billion pounds in 2010, while consumption of packaged fluid milk declined. The Milk Processor Education Program sees opportunities to increase production, noting many Americans stop drinking milk past their teen years but could be persuaded to start again with the message that chocolate milk is an ideal recovery drink for athletes. Capital Press Agriculture Weekly (12/9)  | There's a bigger story on HFCS. Read all about it. Changes are happening now with sweeteners. Get the whole story on HFCS with The Changing Ingredient Game, the business case on HFCS. See what scientific experts have to say. Find out what consumers really think. Get the facts on HFCS. Download the white paper: CornNaturally.com/BizCase/WholeStory |
 - NBA back in the game with ad partners
The National Basketball Association is reviving its partnerships with Gatorade, Anheuser-Busch InBev and AutoTrader.com now that its labor dispute is resolved. An NBA executive said no ad partners were lost because of the 149-day dispute, which cut the regular season from 82 games to 66. "The demand for NBA advertising, from talking to our TV partners, is incredible," he said. The Wall Street Journal (12/12) - Bud reality TV shows amateurs the Big Time
The next Bud's for amateurs, who will be competing in a Saturday afternoon reality-TV show sponsored by Anheuser-Busch InBev. "Bud United Presents: The Big Time" premieres on ABC in January and will feature amateur athletes and musicians getting a shot in big venues. The brewer is trying to surround the slipping flagship brand with buzz. The Wall Street Journal (12/12)  | Help employees collaborate by sending, sharing, synching and signing documents online. Give users anytime, anywhere access to large files and important business content—with a secure, easy to use cloud-based file sharing and content collaboration solution that keeps teams on track. Free 14-day trial of YouSendIt Teams. |
 - Bashas' taps Incentive Targeting for loyalty program
Incentive Targeting has been chosen by Bashas' Family of Stores to create, manage and measure rewards for loyalty card users. "This new relationship will accelerate our loyalty card promotions," said a Bashas' executive. "Vendors can now provide more targeted offers to specific Bashas' shoppers, and they'll have the ability to track the results instantaneously and over time." Progressive Grocer (12/8)  | Logistics is a powerful tool that can save your business time and money, while stimulating growth and leveling the global playing field. And nobody can put logistics to work for your business like UPS—the company and the people who understand the power of logistics better than anyone. Start tapping into logistics by downloading this free guide. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Campaign touts chocolate milk as sports recovery drink
Phil Hossler, athletic trainer at East Brunswick High School in New Jersey, will be featured in a National Milk Mustache campaign on the recovery benefits of chocolate milk. Hossler, who has written four books on sports and training and has trained athletes at several Olympic Games, has for several years been urging athletes to drink chocolate milk within two hours of a workout or competition to help rehabilitate muscles. Asbury Park Press (Neptune-Asbury Park, N.J.) (12/10)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| GMA News | | | | - GMA, McKinsey and Nielsen to launch the 2012 customer channel management survey
GMA and McKinsey & Co., in collaboration with the Nielsen Co., are launching the Customer Channel Management Survey in early 2012. The survey, which is the largest and longest-running survey of its kind, examines customer and channel management strategies and practices of more than 50 leading companies in the CPG industry and identifies which strategies and practices drive winning performance.
All survey participants will receive customized feedback highlighting benchmarks, in-depth analysis comparing the company's practices and performance to world-class levels, as well as understanding of "what winning is worth." Download the 2010 Customer Channel Management Survey "Emerging from the Storm."
If you are interested in participating in the survey this year, send an e-mail to kari_alldredge_and_kris_licht@mckinsey.com.
| SmartQuote | | | |  | Every great mistake has a halfway moment, a split second when it can be recalled and perhaps remedied."
--Pearl S. Buck,
American writer  |
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