  | News about digital retail commerce |  |
- Google and Facebook head Nielsen's 2011 digital rankings
Google and Facebook top Nielsen's lists of leading Web brands and social networks for the year, while YouTube and Apple head the rankings of video websites and smartphone makers. Facebook is a strong second in the Web-brand category and third in the video category. Nielsen Wire (12/28)       | Make 2012 the year your customer community delivers
Pluck powers social commerce initiatives for companies like Redbox, Whole Foods, Kraft, Nestlé and the NFL. It includes ratings, reviews, forums, galleries, contests, profiles, reputation and more. Our Community Results Blueprint shows you how to capture these brands’ tangible Engagement, Conversion and Advocacy results. | | Online Retail Trends |  |  | | - Brands see 16.5% rise in online direct sales
Brand manufacturers boosted direct-to-consumer online sales 25.5% in November and 4.5% in the first 25 days of December, indicating they were successful with steep early discounts that grew smaller as the season progressed, according to Shopatron. InternetRetailer.com (12/28)  | The Business Platinum Card® from American Express OPEN
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  - Retailers eye e-commerce development in 2012
Enhancing e-commerce technology and offerings is high up on retailers' radars moving into 2012, according to new research. Merchants expect to see higher returns on investment with increased conversion, more new customers and additional repeat business. InternetRetailer.com (12/27)  | Just announced — ChannelAdvisor’s 2012 US Catalyst Conference will be held at Mandalay Bay Convention Center in Las Vegas on April 16-18, 2012. Join representatives from all major online channels and leading retailers at the most valuable e-commerce conference of the year. Register today. |
 - Maker of Kindle accessories sues Amazon
Maryland's M-Edge Accessories, which makes Kindle cases and other accessories that it sells as a third-party vendor on Amazon, filed a lawsuit alleging that the online retailer forced the company to pay higher-than-negotiated commission by threatening to lower the visibility of its products. The Wall Street Journal (12/28) - Links of London successfully fights online fakes
U.K. jeweler Links of London took action against 230 websites, most of them based in Asia, that were redirecting about 1.7 million visitors annually to sites selling counterfeit versions of the company's products. The threat of legal action proved effective in getting the sites to remove the merchandise. InternetRetailer.com (12/27)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- McDonald's goes mobile to sell hot beverages
McDonald's has launched a mobile-advertising campaign around its McCafe and hot chocolate beverages that uses localized iPhone ads to drive in-store sales. The ads -- which follow similar campaigns publicizing the restaurant's breakfast items -- give users information about the nearest location and allow users to communicate via social media. The fast-food giant is distributing the ads via Pandora. MobileCommerceDaily.com (12/28)  | Shop.org Spotlight | | | | - Creative versus operations: How to free marketers to do marketing
Today's CRM and business intelligence platforms are powerful tools for retail marketers, but perhaps it's time to differentiate marketing creative professionals from marketing operations. In a recent addition to the Shop.org white paper library, executives from eClerx examine the obstacles that accompany effective CRM and marketing automation system development, and demonstrate how outsourcing parts of the marketing lifecycle helps to remove those obstacles while improving cost savings, agility, operational excellence, risk mitigation, and costs and resources. Download the white paper now. - Shop.org SmartStat: Dec. 29, 2011
 An estimated 123 million Americans shopped on Cyber Monday. Source: Shop.org - Designing with the tablet consumer in mind
With 1 out of 5 U.S. purchasers intending to buy a tablet in the next six months, retailers have to understand the key differences and opportunities between engagement on PCs, tablets and smartphones. Experts will discuss engagement methods across platforms at a Shop.org First Look session at Retail's BIG Show, Jan. 15 to 18 in New York City. Learn more.
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