| News about digital retail commerce |  |
- Little Black Bag lends air of mystery to online shopping
A start-up called Little Black Bag aims to bring an annual Japanese tradition to U.S. online shoppers. The company, which launched last week, sells a "sealed" bag of cosmetics and fashion items for a one-time price of $59.95 or a monthly subscription fee of $49.95, and customers have a week to check out what's inside and swap with other shoppers. InternetRetailer.com (2/6)       | Think you know everything about social commerce?
Social commerce is on the "to do" list of every marketer this year. But do you know what true social commerce is, and how to use it to drive measurable ROI? Download our whitepaper to learn more. | - Q4 online spending closed in on $50B mark
Online spending rose to $49.7 billion in the fourth quarter of 2011, propelling the year to a $161.5 billion record, per comScore. Low prices and free shipping offers attracted the most attention, analysts say. It was the first year of double-digit growth for all four quarters since 2007. VentureBeat (2/6)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 - App shares Made Fashion Week shows
A new mobile application created for the 50-plus shows and other Made Fashion Week events taking place at a studio in New York City's meatpacking district this week aims to help attendees make sure they see everything and give them an easier way to take notes and remember their thoughts on specific styles. Fashion fans not attending the shows can use the apps to get a real-time look at the new styles. Women's Wear Daily (subscription required) (2/6) - What can you do with QR codes?
QR codes are two-dimensional codes that can hold much more data than traditional bar codes, making them much better for marketing campaigns that link to websites and long strings of text, says consultant Gary Shouldis. Marketers can use tools such as Kaywa and Delivr to create their own codes, and some come with advanced features that let creators edit website addresses so they can re-use codes. The New York Times (tiered subscription model)/You're the Boss (2/6)  | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. Enter to win an Apple®MacBook Air® when you learn more. |
 - Verizon joins with Coinstar for Redbox streaming venture
Verizon Communications has teamed up with Coinstar's Redbox kiosks on a DVD/on-demand video-streaming service that will launch in the second half of the year and compete with Netflix, although the partners today revealed few other details about their plans. Verizon will hold a 65% stake in the new firm, which will "offer subscription services and more" across a range of platforms, including wireless devices and television. CNNMoney.com (2/6), Forbes (2/6), Deadline.com (2/6) - Amazon may test a bricks-and-mortar store
Amazon reportedly is considering a plan to open a branded bricks-and-mortar store in its hometown of Seattle. The chain already sells its Kindle e-readers at several retail chains, and its Quidsi subsidiary opened a store in 2011 to sell high-end BeautyBar cosmetics. Reuters (2/6), GigaOm (2/6)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Is e-mail a key part of your company's marketing strategy?
In 2011, 94% of marketers planned to use e-mails as part of their campaigns. In this free white paper from American Express OPEN, you’ll learn how to populate and segment your list which can help to make sure that your messages land in your recipients’ inboxes. SmartBrief readers: Download your free e-mail marketing white paper now. |
 | Shop.org Spotlight |  |  | | - Forrester Research executive: Don't overlook site fundamentals
No doubt there are plenty of bases to cover to ensure your website platform can handle the activity your business deserves. In a recent interview on the Shop.org blog, Forrester Research vice president and principal analyst Brian Walker stresses the importance of ensuring site fundamentals are in top shape and shares tips for increasing business agility through site maintenance, load testing and replatforming. Read more. Shop.org Blog (2/7)
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This Valentine's Day, half of adults ages 18-34 plan to use their smartphone to look up retailer information such as location, store hours, and directions. Source: 
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