| News about digital retail commerce |  |
- Report: Online spending hits $20 billion
Online shoppers spent almost $20 billion between Nov. 1 and Dec. 4, a 15% increase over last year, according to new data from comScore. The period includes Cyber Monday, which kicked off three days of deals that drove daily spending above $1 billion, with wealthier consumers driving most of the sales growth. InternetRetailer.com (12/6)       | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Free shipping comes at a cost
About 63% of online purchases were shipped for free last week, up from 51% during the same week last year, according to comScore. While free-shipping offers spike during the holidays, more than 40% of orders ship for free year-round. Online retailers increasingly must offer the perk to stay competitive, but the practice can take a bite out of profit margins. The Wall Street Journal (12/7) - How to increase online shopping to Latinos
Hispanics who shop online spend more per transaction than their non-Hispanic counterparts, and retailers can boost their appeal to Latinos by setting aside preconceived notions such as the belief that Latinos in the U.S. don't want to be able to shop in Spanish, writes Grupo Gallegos executive Gustavo Razzetti. Studies show that conversion rates fall as much as 90% at sites that switch from Spanish to English at checkout, he writes. ClickZ (12/6)  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - Security experts warn of holiday hacker attacks
Denial-of-service attacks that hit at the height of holiday selling season have the power to do real financial damage, say security experts. Cyber criminals out to slow websites' performance to a crawl, often in an effort to extort money, make it necessary for retailers to employ more sophisticated solutions to keep systems secure. Practical eCommerce (12/6) - How and why to adapt your website for mobile
Mobile users are increasingly using their devices to comparison shop online while strolling the aisles of brick-and-mortar stores, making it vital for merchants to launch their own mobile-optimized sites, this story says. Tips to make it easier include simplifying sites to make them simpler to use and tailoring content to the information mobile users are likely to want on the go. TopTenWholesale.com (12/6)  | The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Membership Rewards® points that pay for flights, hotels, and more
• 24/7, 1-on-1 Concierge for help with your life and your Business
• Complimentary Airport Club Access
Business Platinum Card
APPLY NOW |
  - One in four Starbucks transactions done via card or app
Starbucks customers have quickly adopted paying for their caffeinated treats using a Starbucks card or the coffee shop's mobile app. According to the company, one in four transactions uses the Starbucks card, and more than 26 million customers paid with the app since it was launched less than a year ago. Mashable (12/5)  | GREAT HAPPENS IN threes AT HYATT.
3% REBATE. TRIPLE HYATT GOLD PASSPORT® BONUS POINTS. COMPLIMENTARY INTERNET. Book your qualifying meeting by 12/31/2011 and hold by 3/31/2012 to take advantage of this special offer. To book your next meeting, contact your Hyatt Sales Representative and reference offer code REWARDS or go to hyattmeetings.com/REWARDS. |
  - Amazon raises its ad profile
Amazon is running product and display ads for major consumer packaged goods companies and other firms on its website, and it is in the process of increasing staffing and office space for its various ad businesses. Google, meanwhile, is said to have a delivery service in the offing that would compete with Amazon's Prime program. "The two titans are going head to head as their businesses are overlapping more and more," said Jeffrey Grau, e-commerce analyst at eMarketer. Reuters (12/6)  | Dx3 Canada – The Canadian trade show were retail gets digital – Dx3 Canada is Canada’s only trade show for digital retailers, digital advertisers and digital marketers. January 25-26th 2012, Metro Toronto Convention Centre. Register here | | Shop.org Spotlight | | | | - 6 in 10 holiday shoppers will accompany their gift-giving with return receipts
More than 60% of holiday shoppers say they'll provide a gift receipt most or some of the time when gift-giving this holiday season, according to NRF's 2011 Holiday Returns Survey -- the highest percent in the survey's history. The survey also found more people are paying attention to and agreeing with retailers' return policies as nine in 10 Americans say they find return policies to be fair. Coinciding with the survey data, NRF shares tips for stress-free returns after the holidays. Read more. - How digital retailers are investing in U.S. jobs in 2012
The retail industry is playing an integral role in the U.S. economic recovery -- and a very important part of that is the double-digit growth area within the digital space. In a recent post on Shop.org's blog, Artemis Berry details web retailers' hiring plans for 2012 and how NRF's digital division provides support to help those in the industry find and hire the best talent around. Read more. Shop.org Blog (11/30)
| SmartQuote | | | |  | Ability will never catch up with the demand for it."
--Confucius,
Chinese philosopher  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, December 06, 2011
- Monday, December 05, 2011
- Friday, December 02, 2011
- Thursday, December 01, 2011
- Wednesday, November 30, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Nine in 10 online retailers plan on offering free shipping at some point this holiday season. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.