Thursday, December 8, 2011

Target's social presence ranks No. 1 with consumers

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December 8, 2011
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Gartner 2011 Magic Quadrant for E-Commerce —
A Complimentary Report from GSI Commerce


Click here to access your copy.
  Online Retail Trends 
 
  • Online search data points to hot holiday gifts
    While online purchases total only about 10% of all holiday shopping, consumers are increasingly turning to the web to research products and compare prices, a trend that gives a glimpse into some of the season's hottest products. Amazon's Kindle Fire has been the most-searched product for the past four weeks, according to Experian Hitwise. The Wall Street Journal (12/8) LinkedInFacebookTwitterEmail this Story
Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how.
  New Media & Technology 
  • Survey: Desire to save money drives m-commerce rise
    Convenience is one key factor behind the rise in mobile shopping, but consumers also are increasingly using smartphone shopping applications to save money, according to a PriceGrabber survey. About 84% of consumers who have the apps use them to comparison shop and check prices with an eye on getting the best deal, the survey found. ZDNet (12/7) LinkedInFacebookTwitterEmail this Story
  • Geolocation app users are small but mighty
    Only about 6% of the U.S. population uses Foursquare and other location-based mobile applications, according to Forrester Research, but the small group wields big influence. They're twice as likely as other adults to share product information, coupons and promotional codes, research shows. Adweek (12/6) LinkedInFacebookTwitterEmail this Story
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  Companies in the News 
 
  • Target's social presence ranks No. 1 with consumers
    Target's social media presence had the strongest approval rating among 2,000 consumers surveyed by L.E.K. Consulting, followed by Amazon, Wal-Mart, Best Buy and Macy's. "Social media is an ecosystem with a variety of users who have different motivations. A retailer's big challenge is to know how to align its social media offerings with its customers' interests," said L.E.K. executive Alan Lewis. InternetRetailer.com (12/6) LinkedInFacebookTwitterEmail this Story
  • CEO: Kohl's e-commerce to hit $1 billion this year
    Kohl's is on track to book $1 billion in online sales for the first time this year, CEO Kevin Mansell told analysts this week. The chain reported online sales of $555 million for the the first three-quarters of the year, or slightly more than half the sales it needs to reach its goal. InternetRetailer.com (12/6) LinkedInFacebookTwitterEmail this Story
  • EBay's acquisition binge drives holiday results
    EBay's 2010 purchase of local-search engine Milo.com was the beginning of an acquisition binge that peaked with the March purchase of GSI Commerce. The online merchant's many buyouts helped eBay book record sales and PayPal Mobile growth during the Black Friday weekend. DMNews/Direct Line Blog (12/6) LinkedInFacebookTwitterEmail this Story
COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012
  Featured Content 
 

  Interactive Advertising 
 
  • Survey: Mobile ad strategies to star QR codes
    About 88% of marketers plan to ramp up their mobile advertising efforts next year, with most planning campaigns centered around mobile applications and QR codes, according to a survey from AT&T. Further, 80% of respondents said positive customer experiences with mobile barcodes can boost brand awareness and customer engagement. MediaPost Communications/Marketing Daily (12/6) LinkedInFacebookTwitterEmail this Story
  • Social video is hot stuff, Web marketers say
    Social video is shaking up brands' online-advertising strategies, writes Mitchell Reichgut. With far higher completion rates than pre-roll video ads, social video is giving marketers an effective way to reach a broad slice of the online population. "Social video is rewriting the advertising rules of engagement. ... It will be fascinating to watch the medium evolve in 2012 and beyond," Reichgut writes. iMedia Connection (12/8) LinkedInFacebookTwitterEmail this Story
Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today!
  Legislative & Regulatory 
  • FTC chairman sees potential for disaster in domain-name plan
    A plan to greatly expand Internet domain names could prove to be a "disaster," Federal Trade Commission Chairman Jon Leibowitz said in a Congressional committee hearing Wednesday. NRF has also expressed concern. "Many retailers are concerned that they could be forced to spend millions of dollars to register domain extensions in order to keep competitors, unauthorized users or 'cyber-squatters' from doing so," said NRF General Counsel Mallory Duncan. National Journal (12/7) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • FTC calls Internet domain name expansion plan a "disaster"
    With the Senate holding a hearing this morning on a controversial plan to expand Internet domain names, NRF told lawmakers more information is needed before the expansion moves forward. Meanwhile, the chairman of the Federal Trade Commission called the plan a "disaster." "While this proposal has been thoroughly discussed within the technology community, its scope and consequences have largely flown under the radar of most commercial businesses and the general public," NRF General Counsel Mallory Duncan said. Read more. LinkedInFacebookTwitterEmail this Story
 
  • How Sheplers Western Wear organizes for omnichannel
    Due to high consumer expectations, retail organizations are becoming more global, social, mobile-powered and digital than ever before. How do you structure the business to make the most of these sophisticated customers and employees? Executives from Sheplers Western Wear and OnlineShoes.com will explain at Retail's BIG Show, Jan. 15-18 in New York City. Learn more. LinkedInFacebookTwitterEmail this Story
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