  | December 8, 2011 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - What it takes to succeed in business: The ability to spin, say leaders
Future business leaders need to learn the art of public relations early in their careers -- ideally, while they're still in business school, according to a survey of more than 200 senior business leaders conducted by the Public Relations Society of America. Only 40% of bosses said their companies' MBA hires had "extremely strong" skills to deal with communications crises. Bloomberg Businessweek (12/7)       |  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  | | | Sales Strategies |  | | |  | - 10 reasons sales may be ignoring leads from marketing
A number of factors could stop your sales team from following up on the leads provided by the marketing department, writes Louis Foong. For example, salespeople who were not involved in lead generation may not feel equipped to move forward pursuing the leads. Another problem is that many organizations have sales and marketing departments that aren't united by a common strategy. LouisFoong.com (12/6) - 4 problems with paying telesales representatives based on completed sales
While it may seem logical to pay commission to telesales staff when field sales representatives close deals, such an arrangement encourages telesales representatives to focus on looking for sales rather than making appointments, writes Sean McPheat. "You do not want the [telesales staff] to be making judgements about who will buy and who will not," he writes. Instead, pay your telesales representatives for landing appointments with qualified prospects, he writes. MTDSalesTraining.com (12/5) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | Daily Data Points | | | |  | - Survey: More midsize companies expect to boost spending in 2012
More midsize companies in 2012 will use cash reserves to buy capital equipment, especially technology equipment, a TD Bank survey found. The bank's survey of 200 chief financial officers in the Northeast and mid-Atlantic regions found that 51% planned more spending on capital purchases in the coming year, up from 39%. The survey also found that 75% of CFOs expect higher sales in 2012. CFOworld (12/8) |  | 5 Keys to a Successful Mobile Site
It’s essential to have an effective mobile website experience. In this report, you’ll learn:
• Insights on how to extend your brand image effectively across mobile devices
• Tips for targeting multiple mobile platforms
• Strategies for optimizing content publishing and performance
|
 | | - 5 tricks to help you zip through airport security
When it comes to working your way through airports more quickly, some small moves can make a big difference. Have your ID and boarding pass handy, empty your pockets beforehand and remove your belt and shoes, then take your laptop out of its bag and use it as a tray for your belt, shoes and other required-to-remove items until you reach the gray bins. "If everyone did this, of course, the security checkpoint would be a total breeze," Tom Johansmeyer writes. CheapOAir.com (12/6)
 | Audiences are always better pleased with a smart retort, some joke or epigram, than with any amount of reasoning."
--Charlotte Perkins Gilman, American sociologist and writer  |
| | SmartBrief on Sales Partners |  |  |  |  |
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for cpgbrokers@gmail.com |
| | | | | | | Recent SmartBrief on Sales Issues: - Wednesday, December 07, 2011
- Tuesday, December 06, 2011
- Monday, December 05, 2011
- Friday, December 02, 2011
- Thursday, December 01, 2011
| | | Lead Editor: Brooke Howell
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.