  | July 13, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- AFA to sell beef processing plant to Cargill
Cargill announced it is the winning bidder for the ground beef processing plant of bankruptcy-protected AFA Foods, and will pay $14.1 million for the Fort Worth, Texas, facility. AFA entered Chapter 11 bankruptcy protection in April amid public outcry over the finely textured meat it produces and the resulting drop in demand for ground beef. The Wall Street Journal (7/12)       - Birds Eye taps "iCarly" star for veggie message
Jennette McCurdy, who plays Sam on the hit Nickelodeon show "iCarly," is using Facebook and Twitter to tell young people about the benefits of eating vegetables through a deal with Pinnacle's Birds Eye brand. "It's all about celebrating the awesomeness of veggies," said McCurdy, who created a video of a vegetable-themed rap song. "With all the variety, colors and deliciousness packed into Birds Eye vegetables, it's fun to get crazy in the kitchen, and I'm committed to being a role model by eating more veggies every day." Progressive Grocer (7/12)  | For independent consultants, establishing a profitable bill rate can seem like guesswork. Download our free Consultant Bill Rate Resource Guide, which includes information-rich bill rate strategy articles that show you how to value and charge for your consulting expertise, including: Cost-Based Method, Market-Based Method, Value-Based Method |
 - Traditional grocer is falling out of favor, report says
According to Jefferies and AlixPartners' report "Trouble in Aisle 5," only 41% of millennials buy food at a traditional grocer, and they are more concerned with freshness and convenience than store or brand loyalty. "Millennials are channel surfers, jumping from one retail channel to another because that's what suits them," AlixPartners Managing Director David Garfield said. "Boomers are more consistent in where they shop and what they shop for." National Public Radio/The Salt blog (7/11)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
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  | Advertising & Marketing |  |  | | - Coca-Cola and Telemundo start an Olympic run together
Coca-Cola and Spanish-language broadcaster Telemundo are teaming on Hispanic marketing initiatives keyed to the diversity of the athletes at the Olympic Games. Coke is relying on the Hispanic demographic for 40% to 60% of its growth, says Reinaldo Padua, Coke's associate vice president of Hispanic marketing. Adweek (7/12)  | Earn 5X Points on Shipping for the first 3 months and 2X thereafter†
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  - Quickservice brands thrive on store shelves
Quickservice chains including Starbucks, Ben & Jerry's and Dunkin' Donuts have found success licensing their brands for retail sale. Starbucks is planning the same path for recently purchased juice brand Evolution Fresh. Though the move has been profitable for many companies, it is risky. QSR Magazine (7/2012)  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
- Book looks at dangers of drug-resistant E. coli
Maryn McKenna has written "Superbug," a book documenting the dangers of antibiotic-resistant E. coli, which appears in chickens and turkeys and appears linked to organisms that cause urinary tract infections in humans, which are becoming more prevalent. "At the very least, there should be more awareness that these resistant infections are occurring," she said. "We found when we talked to patients that they were bewildered by these stubborn infections." National Public Radio/The Salt blog (7/12)  | HFCS or sugar? Make a well-informed choice.
According to Mintel research, only 3% of consumers actually look for HFCS on the label. For the latest third-party insights on HFCS, watch The Changing Ingredient Game, with research from Mintel, Nielsen and the scientific community. Sign up for the presentation at: CornNaturally.com/the-business-case |
 | GMA News | | | |
| Government & Food Safety | | | |
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