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 | News about digital retail commerce |  |
 | On Demand Webinar: How to Plan Now for Holiday Success
Register to view GSI Commerce’s webinar with guest speaker Sucharita Mulpuru of Forrester Research, Inc. In her presentation, Sucharita outlines research-based recommendations for what online retailers should be doing now for a successful holiday 2011. View webinar now >> | - Can you let your customers talk and still control the conversation?
Brands looking to boost social media exposure are constantly walking a fine line between wanting consumers to talk about them and needing to control what they're saying to avoid negative messages, writes digital marketer Adrian Lee. He offers some tips and advises marketers to act as moderators who control the situation without trying to censor individual conversations, just as they would in a real-life chat with customers. ClickZ (8/24)      - Startups aim to replace check-ins with receipts
Facebook and Foursquare check-ins may become a thing of the past if a couple of startups have their way. DailyGobble and RewardLoop are two companies looking to replace customer-loyalty programs tied to social check-ins with programs that let consumers build points by scanning receipts that show they've already spent money at participating stores and restaurants. CNET (8/23)  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
 | New Media & Technology |  |  | | - New Google Analytics features track shoppers trip
Google Analytics debuted new features this week designed to give marketers insight into the paths consumers take from initial search to final purchase, allowing them to spread credit for the sale between the paid ads, organic search and other channels that may have combined to convince the shopper to buy. Such multi-touch attribution models may be important to merchants -- a Forrester Research analysis of 15 retailers during the holiday season revealed that about half of their sales came after consumers interacted with the brand in two or more places. InternetRetailer.com (8/24)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
• 1X points on everything else
• Plus, 50K bonus points when you spend $10K your first 5 months
LEARN MORE AND APPLY |
  - Amazon debuts daily-deal service for Kindle e-books: Amazon launched the Kindle Daily Deal, which offers a deeply discounted e-book each day. The service debuted with Kate DiCamillo's "The Miraculous Journey of Edward Tulane" for $1.39; the book normally costs $5.59. InternetRetailer.com (8/24)
 | As Facebook no longer allows you to hide comments from your brand followers, effective moderation is paramount.
Download Buddy Media’s free guide to Facebook Publishing and Moderation, and learn the best strategies for maintaining positive messaging on your Facebook page. |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - 6 ways retailers can (and should) test holiday promotions during back-to-school
For retailers, it's an extremely important time of year, second only to Christmas in terms of sales and the amount of inventory they line their stores with. With not a moment to lose, retailers can use this deadline-focused shopping period as a test run for the upcoming holiday season. In a recent Shop.org blog post, Head of Research Fiona Swerdlow shares 6 specific ways retailers should be testing holiday promotions during the back-to-school shopping season. Read more.
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Three-quarters of adult online consumers participate in some form of social media. Source: 
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