  | News about digital retail commerce |  |
- Zara prepares to outfit the U.S. online market
Zara will launch an American branch of its online site on Sept. 7. With approximately 50 stores currently open in the U.S., Zara's online store will use brand recognition to draw customers. The company boasts atypically high collections refreshment rates, which account for much of its success in recent years. San Francisco Chronicle/Bloomberg (8/27)       | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Urban Outfitters redefines social shopping
Implementing a "news feed magazine platform," apparel retailer Urban Outfitters is using Facebook newsfeeds as a supplemental catalogue. The almost 800,000 consumers who "like" the Urban Outfitters page will be able to access looks from the company's catalog within Facebook. InternetRetailer.com (8/26) - What to prioritize when honing your site's SEO
Fully optimizing every aspect of a website isn't realistic for most large site owners, so Nick Stamoulis offers prioritization pointers. Start from the top down and create unique meta tags and descriptions for every page of your site, he says. CustomerThink (8/26)  | NYSERDA (New York State Energy Research and Development Authority) can provide the financial and technical assistance you need to make your next energy-efficiency project a success. From capital improvements to new construction to energy studies, we can help you save serious money and energy. Download this free resource to learn more. |
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  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Wal-Mart's Vudu defies expectations
Vudu, owned by Wal-Mart, is the third-most-popular digital movie-download service, trailing only Apple's iTunes and Microsoft's Zune -- an unusual online success for the big-box retailer. "The business we're in today, offering first-run movies a la carte, is doing very well right now and has tripled so far this year," said Vudu General Manager Edward Lichty. The Wall Street Journal (tiered subscription model) (8/29) - Apple cancels rentals for TV shows
Apple has stopped renting episodes of TV shows, citing lack of demand. Users of iTunes can purchase individual episodes or a Season Pass for an entire year of shows for some series, but the rentals option was an experiment with a lower price point, the company said. "[C]ustomers have shown they overwhelmingly prefer buying TV shows," Apple spokesman Tom Neumayr said. The New York Times (tiered subscription model) (8/26), All Things D (8/26) - GNC purchasing competitor to boost online sales
General Nutrition Centers will buy LuckyVitamin.com in an effort to expand its e-presence. "LuckyVitamin.com creates a perfect opportunity for GNC to leverage our existing capabilities, provides synergies to strengthen the competitive position of LuckyVitamin.com and gain market share in the fast-growing discount e-commerce channel," says GNC CEO Joe Fortunato. InternetRetailer.com (8/25)
| Shop.org Spotlight | | | | - 40 quick ways to make more money next week
Looking to refresh your marketing tactics? Five top digital marketing executives will share more than 40 quick, actionable tactics to improve your current online initiatives at the upcoming Shop.org Annual Summit, Sept. 12-14 in Boston. A top-rated session for the past three years running, this panel of experts led by Allan Dick, CMO of Vintage Tub & Bath, will leave you ready to improve your paid search, revise your mobile marketing strategy, retool your natural search, and optimize your site. Learn more. - Study: 3 of 4 consumers avoid registering for new online accounts
If your company is considering required sign-in for online transactions, read a newly-released white paper by Janrain on consumer perception of online registration. While 3 out of 4 consumers take steps to avoid creating new accounts, two-thirds would prefer using their existing social sign-in versus a separate sign-in. These pro-SSI consumers turn out to be valuable customers, indicating that they not only spend more now but also would be more likely to return to and buy at a sign that automatically recognizes them. Read more.
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--Bill Watterson,
American cartoonist  |
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During the first quarter of FY 2011, online sales increased 28% over the same time period in 2010. Source: 
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