 | News about digital retail commerce |  |
- Macy's builds on QR code success with fashion video
 Macy's has expanded its Backstage Pass QR code program to include new fall videos featuring celebrity designers including Sean Combs, Tommy Hilfiger and Martha Stewart. The program, originally launched in February to highlight new spring fashions, lets shoppers access the 30-second spots on their mobile phones by scanning QR codes on in-store displays. ClickZ (8/18)     
- More consumers are shopping online but they're spending less
Online retail is still on the rise, but there are signs that shoppers may be spending less, according to Channel Intelligence. The e-commerce technology vendor says data from its largest retail clients reflects a 15% decline in average order size compared to last year. "The good news is that consumers are spending. But it is worth noting that they are buying less expensive items. This might be an indicator of what spending habits will be like during the holiday season," said CEO Rob Wight. InternetRetailer.com (8/18)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 - Facebook brand engagement is down 22%, study finds
Consumers are engaging with brands on Facebook at rates 22% lower than they were a year ago, suggesting that many marketers are failing to generate long-term relationships with their followers, according to a Syncapse report. To reverse that trend, brands should focus on regional rather than global campaigns, and on limiting their outreach to leave fans wanting more, Syncapse CEO Michael Scissons writes. "When talking to your fans, more talk is not better. ... If you have nothing interesting to say, don't say anything," Scissons writes. Advertising Age (tiered subscription model)/DigitalNext blog (8/18)  | 2011 Buyer's Guide to Accounting and Financial Software
In the last few years, the demands on the finance department have increased significantly. At the same time, the options for accounting software are changing. Learn the different software options available, the 7 Step evaluation process for selecting accounting applications, and the benefits of the cloud for the finance department. Download the guide now. |
 | Companies in the News |  |  | | - Walgreens' Drugstore.com acquisition boosts beauty offerings
Retail experts called Walgreens' acquisition of Drugstore.com a win-win that ramped up Walgreens online presence and gave the online retailer and subsidiaries including Beauty.com access to an expanded customer base. Since then, Beauty.com has expanded its selection of cosmetics and accessories in a bid to become a one-stop shop for women looking to put the finishing touches on their fashion looks. Women's Wear Daily (subscription required) (8/18) - Chinese luxury shopping site Xiu gains $100M investment
 Investment firms Kleiner Perkins China and Warburg Pincus invested $100 million in Xiu, a Chinese online luxury retailer that's expected to quadruple sales this year, to $156.6 million. The company plans to use the funds to add international brands, beef up staff and improve logistics. TechCrunch (8/18)  | The Business Platinum Card® from American Express OPEN
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| Shop.org Spotlight | | | | - Barnes & Noble, OnlineShoes.com tackle cohesive multi-channel strategy
These days, the blended channel is the only channel and recognizing how digital technologies influence purchases across all channels is the key to success. In an upcoming Shop.org Annual Summit session, executives from Barnes & Noble and OnlineShoes.com will share how they modified their operating models to blend the channels and maximize sales. The Shop.org Annual Summit will be held Sept. 12 to 14 in Boston. Learn more. - Shop.org SmartStat: Aug. 19, 2011
 Almost 30% of consumers said they would do more comparative shopping online this year for back-to-school items. Source: NRF survey conducted by BIGresearch. - Lowe's, AJ Madison and Sears Kids are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a web analytics manager at Lowe's, a director of marketing and brand strategy at AJ Madison, and an inventory manager at Sears Kids. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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Amazon expanded its catalog of movies and TV shows for on-demand streaming to 100,000. Of those, 9,000 are available to Prime members, while the rest are reserved for à la carte rental. 
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