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Visit BongoUS.com, Booth #631 Shop.org Annual Summit | | Online Retail Trends |  |  | | - 4 tips for boosting shopping-cart conversion rates
 Online retailers looking to increase the number of shoppers who click to buy have the most control when it comes to the checkout process, writes marketing blogger Meghan Keaney Anderson. Her four steps for increasing conversions include using analytics to determine which pages and interactions most often result in a sale and making those pages easier to find and navigate. HubSpot.com (8/8)      - Techie's Starbucks card tests is an experiment in human nature
Mobile applications consultant Jonathan Stark launched an experiment with an invitation for people around the country to download an image of the bar code on his Starbucks card and have a coffee on him, and to load funds onto the card if they were so inclined. The test started slow, but fans discovered it over the weekend and the card has gone through $4,400. One interesting finding: big balances bring out the worst in people. Los Angeles Times/Technology blog (8/8)  | The Plum Card®
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 - Saks goes full time with flash-sale site
Saks Fifth Avenue is debuting today a flash-sale fashion website, after experimenting with flash sales on a smaller scale since 2009. The site, which competes with players including Gilt Groupe, HauteLook and Rue La La, will roll out five events this week and build up to multiple daily sales by month's end. Women's Wear Daily (subscription required) (8/8) - Megabrands hop on board Shopkick platform
Walt Disney, General Mills and Levi Strauss are among a dozen big brands that have signed on to Shopkick's location-based shopping application, according to Jeff Sellinger, co-founder of the mobile commerce firm. Procter & Gamble's CoverGirl, Mead Johnson and Revlon also reportedly have joined the platform, which encourages in-store shopping by awarding discounts and other incentives to consumers who scan product bar codes with their smartphones. CNBC (8/8)  | Learn about the top insurance risks manufacturers face today with Zurich's Virtual Consulting tool. Sign up for FREE access today! |
| Interactive Advertising | | | | - Surveys find that people prefer tablets for shopping, reading
Tablets seem to be winning favor with shoppers and magazine readers, according to a pair of surveys. Forrester Research has issued a report based on polling of more than 28,000 online U.S. shoppers that found they preferred to shop via tablets rather than smartphones because of their larger screens and more advanced features. Meanwhile, GfK MRI's Starch Advertising Research found that magazine readers noticed display ads more often on tablets than on e-readers. The firm surveyed 7,000 magazine app users. MediaPost Communications/MediaDailyNews (8/8), Computerworld (8/8) | Shop.org Spotlight | | | | - Emerging technology: Executive shares where Google is placing its bets
Technology has developed to the point that retailers can now use it to enhance the customer experience at all touchpoints, not just during an online transaction. During an upcoming Shop.org Annual Summit keynote, Google executive Stephanie Tilenius will share which technologies the company is betting on and why local, mobile and payments are important themes going forward. The Shop.org Annual Summit, Sept. 12-14 in Boston, attracts 3,500 retail professionals to digital retail's most influential event. Learn more. - Online retail seen as winner in this year's back-to-school season
While spending for back to school and college is expected to be flat over last year, online retailers should see increases in sales as more parents and kids plan to shop online to compare deals and make purchases, according to a new NRF survey. According to the survey, nearly one-third of back-to-school shoppers plan to shop online this year and nearly as many say the economy is causing them to comparison shop more on the Web before heading to the store. Read more.
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Online retailers reported an average increase of 40% in Web sales for 2010 compared to 2009. Source: 
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