 | News about digital retail commerce |  |
 | WEBINAR: Social Commerce Agility: It's all about the Platform
Join us for a free webinar featuring Brian K. Walker of Forrester Research, Inc. on August 23 at 12:30 PM EDT to discuss how your commerce platform plays the central role in realizing the full potential of innovative commerce. Register today! |  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  | New Media & Technology |  |  | | - Brand's identity drives content-management choices
Online retailers have an overwhelming number of options when it comes to choosing the right content management system, and understanding your brand identity can go a long way toward narrowing the field and picking the right solution for your customers, says Systems Research managing partner Steve Rowen. For flash-sale site HauteLook, which sees itself more as a tech company than a merchant, the ultimate answer was to build a platform in-house. InternetRetailer.com (8/16)       | The Business Gold Rewards Card® from American Express OPEN
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  - Sports Authority expands Shopkick to 470 U.S. stores
Sports Authority said it's quadrupling the number of its stores that will make Shopkick available to customers, after a successful test at 104 stores in large metropolitan markets. Toys R Us plans to begin testing the location-based application, which has grown to 2.2 million users since launching a year ago. ClickZ (8/17) - Chico's to pay $205 million for Boston Proper
Chico's FAS has sealed a deal to acquire online and catalog apparel retailer Boston Proper for $205 million, in an all-cash deal slated to close next month. The move aims to help Chico's capture more of the misses market, women 45 and older who typically have more to spend on apparel than their younger counterparts, this story says. Women's Wear Daily (subscription required) (8/17)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
| Interactive Advertising | | | | - Wary consumers catch on to online ad tactics
 Not only are consumers widely aware of the terminology and methods of online advertising, but the large majority are also reluctant to share various kinds of personal information that allow better ad targeting, a study finds. Advertisers should pay heed to this growing consumer knowledge and wariness as they reach out to their desired audience, writes Frank Reed. Marketing Pilgrim (8/17) | Shop.org Spotlight | | | | - How online shoppers will use smartphones, tablets for back-to-school
With a little help from their smartphones and tablets, families with school-aged children are ready to tackle their back-to-school lists. In a recent post on the Shop.org blog, Head of Research Fiona Swerdlow shares the statistics and the takeaways from NRF's most recent back-to-school survey and details exactly how consumers expect to use those smartphones and tablets as they shop for the 2011 back-to-school season. Read more. - NYC retailers, grab a free ride to Boston for Shop.org's Annual Summit
Shop.org is offering New York City retailers a complimentary EXPO Hall Pass and chartered bus ride to Boston on Wednesday, Sept. 14 for digital retail's most influential event -- the Shop.org Annual Summit. The Retail Free EXPO Pass allows access to the sold-out EXPO hall, roundtables, networking breaks, lunch and four Exhibitor BIG !dea sessions. The bus to Boston is only available to retailers and is limited to the first 50 registrants. Learn more.
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Two-thirds of retailers surveyed say that the returns on social marketing strategies are unclear. Source: 
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