 | News about digital retail commerce |  |
- Sephora signs on to Google Catalogs tablet app
Sephora has added its product lineup to the Google Catalogs mobile application for tablets, which launched with catalogs from 100 merchants including Macy's and Brooks Brothers. Tablet owners can use the app to access interactive versions of the merchants' catalogs in one place. Mobile Marketer (8/22)      | Online Retail Trends |  |  | | - App offers style-conscious men a one-stop fashion shop
Menswear site Grungy Gentleman has launched a mobile application in conjunction with fashion sites Singer22, Mr. Porter and Gilt Groupe's Park & Bond. The app aims to give men a one-stop spot to keep up with fashion trends as well as shop for new looks on the go, the company says. Forbes (8/22)  | The Plum Card®
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  - Topshop gaming app is aimed at back-to-school shoppers
U.K. retailer Topshop's new location-based gaming application invites users near a store to pick a prize and then complete challenges for a chance at winning. The SCVNGR-powered game, timed for back-to-school shopping, is designed to engage users with Topshop products, asking them to perform such tasks as photographing various items with a theme. Mashable (8/22) - How segment lists can make e-mail marketing more effective
Segmenting customer e-mail lists by age, geographic location or other qualities allows merchants to provide more relevant messages to each group and potentially boost sales, writes E-commerce Guide's Vangie Beal. Tips for getting started include identifying the customer information you truly need so you don't turn off customers with requests for too much data. eCommerce-Guide.com (8/22)  | Xerox® ColorQube® solid ink printers, starting at $699. With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® MacBook Pro™. |
 - Recyclebank's eco-friendly contest targets moms of schoolkids
Recyclebank, a company that rewards consumers who make eco-friendly upgrades to their daily living with deals and discounts on certain brands has launched a back-to-school campaign via Blue State Digital -- the Washington shop's first work for the client as digital agency of record. An online, interactive contest, targeted mainly at moms with school-aged children, lets Recyclebank members answer quiz questions and take pledges to earn points, with the grand prize winner receiving a package valued at $7,500. The New York Times (tiered subscription model) (8/22) - Starbucks, Apple branch out digitally with Pick of the Week
Starbucks customers will have a wider selection of digital content as the coffee retailer expands its iTunes music partnership with Apple to offer applications, book samples, TV episodes and other free content from the online store. The new Pick of the Week cards will make available for sampling "the kinds of content that we already love to curate and help our customers discover through Starbucks Digital Network," said Adam Brotman, vice president of digital ventures at Starbucks. Mashable (8/22) - Square launches faster version of its iOS app
Square, a mobile payments startup, has upgraded its iOS application, enabling faster purchases and no longer requiring signatures for purchases of less than $25. The firm also introduced its Card Case app for customers who frequently patronize merchants using Square's technology. MobileBeat/MobileBeat (8/22) - Liberty Media's Backcountry.com buys online bike retailer
Backcountry.com has acquired specialty online bike seller CompetitiveCyclist.com, bringing its total cycling-related e-commerce sites to five, the company said Monday. Backcountry.com, owned by Liberty Media, has appointed CompetitiveCyclist.com founder and CEO Brendan Quirk as general manager of its bike division. InternetRetailer.com (8/22)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - More than 20% of last-minute back-to-school shoppers plan to buy online
While discount retailers will remain the top shopping destination for last-minute back-to-school shoppers, the number of people who will shop at department stores and specialty clothing stores as school approaches is expected to jump substantially this year. According to a recent NRF survey conducted by BIGresearch, almost half of last-minute shoppers plan to visit department stores -- a 10% jump from last year. Additionally, 40% plan to visit specialty clothing stores, and more than 20% plan to shop online. Read more.
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Adult men are more likely to buy their back-to-school items online than adult women. Source: 
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