 | News about digital retail commerce |  |
- O.co CEO: Name change marks upscale moves
 Overstock.com became O.co as part of a rebranding strategy to become more appealing to luxury brands that might balk at their products being thought of as "overstock," said CEO Patrick Byrne. The company's goal isn't to grow bigger than Amazon, but to grow in its niche of offering the lowest available prices on a smaller selection of merchandise. Forbes (8/29)       | Bongo Connect — Seamless International Solution
Increase international customer conversions:
• API driven — Eliminate shopping cart abandonment
• Accurate Duty & Tax calculation
• HS Classification
• Supports currency conversion
• Service to over 220 countries
Visit BongoUS.com, Booth # 631 — Shop.org Annual Summit | | Online Retail Trends |  |  | | - Brands and media with visual appeal warm up to Tumblr
Blogging platform Tumblr is winning over fashion retailers and certain media that find more engaging ways to connect with users in Tumblr's presentation, which keeps text to a minimum and showcases images and video. J. Crew, Ann Taylor, Alexander McQueen and Oscar de la Renta are among brands with a Tumblr site, but others are joining, including IBM and music labels EMI and Universal. Advertising Age (tiered subscription model) (8/29)  | Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - 5 preholiday prep tips for your business' website
Consumers tend to flock to retail websites during the holiday season, so it's important to start early to ensure your online presence meets their needs. Find a way to draw your visitors' attention toward relevant gift ideas, writes Bill Hustad of Baynote. And don't let fear of breaking your site stop you from improving it during the last few months of the year. BusinessWeek.com/Today's Tip blog (8/29) - M-commerce on the rise in China
More consumers in China are shopping from their mobile phones, with m-commerce sales hitting $261 million in the second quarter. Retailers are investing heavily to promote m-commerce in big cities including Beijing and Shanghai, but smartphone ownership still isn't as high in China as it is in developed countries so m-commerce isn't likely to grow as quickly, said Yihaodian director Yu Lili. China Daily (Beijing) (8/28)  | Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issue — human resource compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
 - Nordstrom drops $200 minimum rule on free shipping
Nordstrom will now offer free standard shipping and returns on nearly all online orders shipped in the U.S., regardless of size. Previously, the upscale department store chain only offered free shipping on orders of $200 or more; customers will still need to pay shipping fees if they want to expedite delivery. InternetRetailer.com (8/29), Reuters (8/29) - Rue La La offers 30 days of free shipping for $9.95
Flash-sale website Rue La La is offering free shipping for 30 days after an initial fee of $9.95. The company hopes to get shoppers to spend more frequently. Rue La La previously charged $9.95 per order for standard shipping. "Many of our members come to Rue La La every day," said President Steve Davis. "The 30 days of free shipping once their Rue 30 clock starts enhances the excitement and fun." InternetRetailer.com (8/26) - Yelp rethinks deal business
Online rating service Yelp, a clearinghouse of user reviews of venues and services, is scaling back in the local-deal space. Analysts suggested that the move, and a similar plan by Facebook, indicates that the market for online discounts and coupons is getting too crowded, overwhelming consumers and merchants. Bloomberg (8/30)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
| Shop.org Spotlight | | | | - Shop.org SmartStat: Aug. 30, 2011
 Online back-to-school shoppers plan to spend a combined average of $846.54 to get their children ready for the new school year, or 40% more than all shoppers. Source: NRF survey conducted by BIGresearch. - Which cloud is the right one?
Cloud computing can lower costs and offers flexible bandwidth, but determining which services are right for your company can be a challenge. In an upcoming ARTS Users' Conference workshop session, attendees will evaluate the full range of cloud capabilities and learn how to select the right services for their needs. The workshop, held Sept. 27 in Orlando, is a precursor to the ARTS Users' Conference and is open to both retailers and solution providers. Learn more.
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