P&G leverages consumer-generated media

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August 19, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Schwan's introduces healthier school food Schwan's Food Service introduced pizza and other food for school meals that meet federal nutrition standards. The LiveSmart Schools line has more than 50 products, including sandwiches and breakfast options. American City Business Journals/Minneapolis/St. Paul, Minn. (8/18)      Coca-Cola retools recycling plant A Coca-Cola recycling facility that opened in Spartanburg, S.C., in 2009 is now being retooled to improve plastic quality and reduce operating costs. It is set to open Monday at about half the size of the original plan. The Wall Street Journal (tiered subscription model) (8/19) Kimberly-Clark adds new Poise pads to the line Kimberly-Clark is expanding its Poise line with Hourglass Shape pads that have a curved fit, leak shields, an absorbent core, and graphics that look like pink lace. Drug Store News (8/18)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Trends  Mintel: Body lotions have room for improvement According to Mintel, most consumers are not happy with the body and hand lotions on the market, with 79% saying they don't last long enough, 38% complaining of greasiness and 37% saying they are too sticky. MediaPost Communications/Marketing Daily (8/18)      3 ways innovators should respond to economic crisis Corporate innovators shouldn't be thrown off their stride by the world's economic problems, writes Scott Anthony. It's always a good time to take stock of your innovation portfolio, shoot for the stars, and connect with other creative types. Harvard Business Review online/HBR Blog Network (8/18)      The Business Gold Rewards Card® from American Express OPEN Spending power to help you run your business. Rewards points to help pay for travel and more. • Get spending power that can evolve with your business • Use Pay with Points® from the Membership Rewards® program to pay for flights on any airline without blackout dates APPLY NOW   Advertising & Marketing    P&G leverages consumer-generated media "Life Opens Up," a Procter & Gamble campaign for Crest and Oral-B, uses consumer-generated media, asking users to submit videos telling how a "healthy mouth has played a role in opening up to life and the world." The P&G effort shows that personal stories can be powerful connectors between consumers and a brand. ClickZ (8/18)      Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper.   Retail Spotlight    ASDA collaborates with organic farmer on cheese line Alex James, who previously sold cheese made on his organic farm only to specialty retailers, is partnering with ASDA on a cheese line that includes flavored cheddar and cheddar cubes designed for melting. James will visit ASDA stores to promote the cheese and will write about it on the U.K. chain's Aisle Spy content channel. MarketingWeek (subscription required) (8/17)      Xerox® ColorQube® solid ink printers, starting at $699. With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® MacBook Pro™.   Sponsored Content    Small Business Week In Review Jason Del Rey Boost Your Brain And Give It A Break-At The Same Time Matthew E. May Excess Baggage: When It's Time To Leave That Difficult Employee Behind ROBERT BASSO The 90-Day Method: A Strategy For Business Growth In Difficult Times Mike Michalowicz 8 Ways To Use Your Blog To Improve Your Business Kim Bhasin   Health & Wellness  Study: College students have poor nutrition habits Male college students consumed about five servings of fruits and vegetables a week, while female students ate about four weekly, according to a study. Compared with males, female students had better nutrition records, including fewer skipped meals and increased likelihood of reading food labels, researchers said. Los Angeles Times/Booster Shots blog (8/17)        GMA News  FSMA update: Staying ahead of the curve In the session "Update on the Food Safety Modernization Act and What Some CPG Companies are Doing to Comply with It", GMA chief science officer Dr. Leon Bruner and Dr. David Acheson of Leavitt Partners and a former assistant FDA commissioner will be part of a panel of CPG manufacturers discussing the latest requirements, guidance, regulations, foreign supplier verification and more at the conference at PACK EXPO in Las Vegas on Monday, Sept. 26. Register today for a 25% discount and free admission to PACK EXPO Las Vegas 2011.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Oregon officials link deer feces in strawberry fields to E. coli outbreak Officials at the Oregon Public Health Division said an E. coli outbreak that has killed one and infected at least 14 people was caused by deer feces found in strawberry fields owned by Jaquith Strawberry Farm. Jaquith has initiated a recall of its strawberries and is cooperating with authorities in the investigation. FoodSafetyNews.com (8/18)      Position Title Company Name Location Legal Counsel Roles available! Food Law, Patent, International & More! 3+ Openings! General Mills - Legal Counsel Team US - MN - Minneapolis Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Assistant Packing Manager Boston Beer Company Cincinnati, OH Click here to view more job listings.   SmartQuote  It is as impossible to withhold education from the receptive mind, as it is impossible to force it upon the unreasoning." --Agnes Repplier, American essayist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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