 | News about digital retail commerce |  |
- Google app aggregates catalogs for iPad shoppers
Google debuted the free Google Catalogs iPad application this week, which aggregates digital catalogs from merchants including L.L. Bean, Williams-Sonoma and Macy's. Users can subscribe to the catalogs they want, and the app allows them to search for specific products and create customized collages to share with friends. PC Magazine (8/16)       | Personalized Dynamic Merchandising: Learn the critical success factors for selecting a recommendation engine and harnessing data-driven technology solutions with the most versatile and flexible merchandising console to drive more revenue per visit. DOWNLOAD WHITEPAPER | - Census Bureau: Online retail sales jumped nearly 18% in Q2
Online retail sales rose 17.6% in the second quarter of 2011 compared with the same period last year, according to a report released Tuesday by the Census Bureau. Total retail sales grew 1.2% in the quarter, and e-commerce grew to 4.6% of the total, a trend industry observers attribute largely to high gas prices and an increase in bargain hunting by budget-conscious consumers. The Washington Times (8/16), InternetRetailer.com (8/16) - Online penny auctions draw retail gamblers
Online auctions that offer high-priced gadgets and other valuable goods that often go for very low prices as shoppers bid a penny at a time may seem like a bargain, but there's a catch. Unlike sales on eBay and other auction sites, penny auctions require all bidders to make good on their offers, whether they win or not. Authorities have shut down some sites for using fake bids and bots that bid up the prices, but penny auctions have drawn a growing group of devoted followers since they began operating in the U.S. more than two years ago. The Wall Street Journal (tiered subscription model) (8/17)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 - 5 tips for moving into the online marketplace
Brick-and-mortar merchants should plan their online stores as if they were building another physical shop, writes marketing consultant Bret Williams. Start by taking stock of your resources and cross-training existing staff so they're able to handle online selling duties once the site is up and running, he advises. Practical eCommerce (8/16)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 | Companies in the News |  |  | | - $17M investment lets Kabbage expand services to other sites
Kabbage, which provides capital to help online merchants, raised $17 million in a funding round. The money will help it expand services beyond sellers on Amazon, Yahoo! and eBay. During the next six months, Kabbage plans to begin working with sellers on Facebook, Etsy, Shopify and Sears Marketplace. AuctionBytes (8/17) - Turkey's Trendyol.com receives $26 million in fresh funding
 Kleiner, Perkins, Caufield & Byers, a Silicon Valley venture capital firm, has invested $26 million in Trendyol.com, a flash-sale site based in Istanbul. "The new financing will be used for key growth initiatives including enhancing our customer service, investment in operations, increasing member acquisition and further accelerating our growth within Turkey as well as other markets -- all to deliver the best customer experience," said Demet Mutlu, founder and CEO at Trendyol.com. InternetRetailer.com (8/16) - Bing Shopping adds features, including sharing on Facebook
Microsoft search engine Bing Shopping features about five times as many products as it did last year, including offerings from major retailers such as Nordstrom, Babies R Us and Dick's Sporting Goods. The website also added features, including one that lets Facebook users share shopping lists with friends on the social network. AuctionBytes (8/16)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Engage on-the-go consumers with interactive and measurable advertising. Mobile 2D Barcodes (i.e. QR Codes) provide the ultimate solution for bridging offline & online advertisements. Learn how this powerful medium will enable wireless subscribers to access additional information & digital content related to your business. Get the free whitepaper.
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Pizza Hut CIO shares the secret sauce in the company's iPhone app
Who would have thought ten years ago that you'd be able to order a pizza over the phone ... without talking to anyone. In a recent keynote at NRFtech '11, Pizza Hut CIO Baron Concors shares how the company was ahead of the game in 2009 with development of an app, the early-adopter risks associated with launching such technology, and what keeps its more than 5 million app customers coming back for more. Read more.  | - 10 steps to a true multichannel organization
Building an organization able to provide the truly seamless, cost-effective multichannel experiences that consumers expect starts with leaders that have a true "multichannel mindset." In a recent addition to the Shop.org white paper library, executive search consulting firm Spencer Stuart shares ten key questions to ask prior to launching a search for a new leader and the tactics to build a true multichannel organization over time. Read more. |
| SmartQuote | | | |  | You don't lead by pointing and telling people some place to go. You lead by going to that place and making a case."
--Ken Kesey,
American author  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, August 16, 2011
- Monday, August 15, 2011
- Friday, August 12, 2011
- Thursday, August 11, 2011
- Wednesday, August 10, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Three-quarters of retailers said they're spending more this year on social media as part of their marketing mix. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.