 | News about digital retail commerce |  |
 | On Demand Webinar: How to Plan Now for Holiday Success
Register to view GSI Commerce’s webinar with guest speaker Sucharita Mulpuru of Forrester Research, Inc. In her presentation, Sucharita outlines research-based recommendations for what online retailers should be doing now for a successful holiday 2011. View webinar now >> | | Online Retail Trends |  |  | | - M-commerce becomes a digital priority in fashion
Sales through Rue La La's mobile application have grown to 18% of total revenue during the week and 30% on weekends, with accessories and handbags leading the list of most-purchased items. Mobile sites and apps that provide instant gratification are quickly driving sales say fashion merchants. "We see mobile as the true bridge between online and offline," said Miki Berardelli, chief marketing officer of Tory Burch, which is seeing its fastest sales growth through the mobile-optimized site it launched four months ago. Women's Wear Daily (subscription required) (8/15)       | The Business Platinum Card® from American Express OPEN
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  - Technology opens avenues for marketing to children
Technology is changing the way products are marketed to children, as companies increasingly reach young audiences through online games and other digital portals. "Our brand ideology is: Think like a mom, see like a kid," said Betsy Schumacher, chief merchandising officer at 77kids. "It made sense to us to have technology in the store that speaks to a kid's experience -- and how they play." USA TODAY (8/14) - Restaurants replace time cards with fingerprints
More quickservice and fast-casual restaurants are replacing time-card systems with biometrics systems that scan fingerprints to ensure that workers are who they say they are when they clock in. Vendor DigitalPersona has sold systems to operators of chains including Popeye's, Pizza Hut and Wendy's. FastCasual.com (8/15) - Tips to give your videos a better chance of going viral
Videos aren't viral unless they become popular among enough people who feel compelled to share them and add value to your brand by spreading the message among a wider audience that your marketing dollars didn't pay to attract, writes digital strategist Sean X Cummings. To measure your video's success, look beyond the numbers of views and determine whether your work conveyed a positive brand message with viewers. iMedia Connection (8/16)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 - Amazon rolls out iPhone app for college students
Amazon has created an iPhone application to help college students find deals on textbooks, manage wish lists and sell used books, movies and games. The app includes a bar code scanner, letting users compare prices, and students get six months of shipping deals usually offered to Amazon Prime members. TechCrunch (8/15) - Office Depot mobile campaign offers instant-win gift cards
Office Depot's new mobile interactive campaign offers users the chance to instantly win mobile gift cards. The campaign, developed by Momentum, uses SpyderLynk's SnapTags and is timed for the back-to-school rush. "Consumers don't have to worry about clipping coupons or entering sweepstakes to win," said Jason Shockley, Office Depot senior manager of public relations. MobileCommerceDaily.com (8/15) - Daily deal site aims to stand out by giving back
Daily deal site Sharing Spree donates 10% to 15% of revenue from each deal it sells to schools and non-profit organizations. Consumers pick the charity they want to contribute to, and the company, which launched in January, says it has already donated more than $163,000. Yahoo!/Digital Trends (8/12) 
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - Voting has begun for 2011 Shop.org Board of Directors
The online ballot is live, and the votes are coming in as a handful of retail and vendor executives battle for nine open spots on Shop.org's Board of Directors. If you haven't voted yet, remember that every member company of Shop.org has one voting member. The election closes Aug. 26. Learn more. - How to increase search volume and revenue with a small change in strategy
Shop.org's Online Retail Boot Camp will dive into website optimization strategies during a full day event held as a precursor to the Annual Summit this September in Boston. Attendees will participate in a hands-on and in-depth examination of on-site optimization approaches, key phrase management, and information architecture development. Learn more.
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