 | August 12, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Leprino adds Singapore facility
Leprino Foods, based in Denver, has opened a facility in Singapore to develop cheese and other dairy products for the Asia-Pacific region. The company, which also is building a 500,000-square-foot facility near Greeley, Colo., said international sales have more than doubled in the past couple of years, and the investment in Asia is "long term." The Denver Post (8/11), Food Business Review (8/11)       - Cereal brand hopes to persuade consumers to bag, not box
Malt-O-Meal is hoping to persuade consumers to pick its bagged cereals over conventional bag-in-a-box brands, says CEO Chris Neugent. The bag-only format reduces waste packaging, a fact that Malt-O-Meal is touting in its social media marketing campaign. "The idea that the cereal box is excess packaging is an 'aha' moment for most people. Packaging preferences don't generally change overnight, but in the long run, the better package generally wins," Neugent said. Forbes/MarketShare blog (8/10)  | FedEx Trade Networks now offers a portfolio of three distinct international ocean freight forwarding services, with coverage in major markets including North America, Asia, Europe, India and Latin America. Whether you need flexibility or reliability, take greater control of your supply chain with Ocean Choices from FedEx Trade Networks. |
  - Bourbon, iced coffee among 2011 beverage trends
The Food Channel's list of top 10 beverage trends includes the growing popularity of iced coffee, craft beers, bourbon and beverages with health benefits. The list, compiled with Mintel and CultureWaves, also notes that more people are flavoring their own drinks, and there is rising interest in drinks with simple and seasonal ingredients. Convenience Store News (8/11) - Higher prices on tap as commodities futures jump
Futures for corn, soybean and wheat are higher following government reports showing yields are down because of heat, flooding and drought. "The message, based on today's report, is these higher costs should not be expected to abate any time soon," said Bill G. Lapp, president of commodity consulting firm Advanced Economic Solutions. "It implies higher cost forthcoming and subsequent margin pressure, and at some point the need to increase prices at the retail level or on the menus." The New York Times (tiered subscription model) (8/11), Reuters (8/12), Agriculture.com (8/11)  | Learn about the top insurance risks manufacturers face today with Zurich's Virtual Consulting tool. Sign up for FREE access today! |
 | Advertising & Marketing | | | | - How Burt's Bees created Earth-friendly buzz
After Burt's Bees was taken over by Clorox, it called in a public relations firm to refocus its image as an Earth-friendly, socially responsible brand. The result -- a multiplatform advertising campaign focused on the company's founder, Burt Shavitz, who lived in an off-grid turkey coop in Maine -- wowed Madison Avenue and helped secure Burt's Bees' reputation among consumers as a leading green brand. TriplePundit.com (8/11) - Bud Light bets big with the NFL
Anheuser-Busch InBev is expecting strong returns on its Bud Light sponsorship of the National Football League, an investment of about $50 million a year for six years. "When you become the exclusive sponsor of something as huge as the NFL, the biggest sports franchise in the U.S., you have tons of content and that's what consumers are looking for," said CEO Carlos Brito. Advertising Age (tiered subscription model) (8/11)  | The Business Platinum Card® from American Express OPEN
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  - Price Chopper uses online network FoodLink for perishables
Price Chopper Supermarkets is turning to online network FoodLink to improve sourcing and management of perishables by connecting all participants, including growers, carriers and wholesalers. The system "enables us to get better information about the market for fresh produce" and "greatly enhances our produce supply-chain efficiency and product fulfillment," said a Price Chopper executive. Progressive Grocer (8/11) 
| Health & Wellness | | | | - Health-related claims may prompt parents to buy cereals for children
Parents of children ages 2 to 11 said that health-related words such as "whole grains," "organic," and "supports your child's immunity" found in sugar-laden cereal packages might influence them to buy the products, according to Yale researchers. The study in the journal Public Health Nutrition suggests a need for federal regulation that would resolve confusion in food nutritional claims, they said. Forbes/The Associated Press (8/11) | GMA News | | | | - Sustainability Summit 2011: Beyond going green
GMA and the Food Marketing Institute are bringing food, beverage and consumer product retailers and suppliers together to accelerate environmentally and socially responsible business practices at the Sustainability Summit 2011, Sept. 12 to 14 in Scottsdale, Ariz.
The summit features nationally recognized leaders from inside and outside of the industry who will address issues such as sourcing greener products, reducing waste, and product and packaging innovation. For more information on the summit, visit www.tpasustainabilitysummit.org.
| Government & Food Safety | | | |
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