 | News about digital retail commerce |  |
- Founder's son takes a digital approach to keep Polo Ralph Lauren fresh
Polo Ralph Lauren is an iconic $13 billion brand that has to stay ahead of consumers to avoid the perception that it has become stale. Founder Ralph Lauren's son David is leading the effort, with a digital strategy that goes beyond merely creating a website and includes innovative fashion shows featuring 4D light shows, holographic videos and the scent of Big Pony cologne sprayed into the crowd. FastCompany.com (8/10)      - Social shopping and the new era of "we-commerce"
Shopping has always been a social activity and the recent rise of social networks has spurred the "we-commerce" trend to new heights. Sites such as ShopSocially are replacing one-way communication with consumer-to-consumer channels and companies including Kaboodle find users return repeatedly to talk with their fellow fashionistas. E-Commerce Times (8/10)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 | New Media & Technology |  |  | | - Using social network referrals to drive sales
Facebook commerce is attracting the attention of small e-commerce sites in the wake of evidence that suggests referrals from within personal social networks influence consumer purchasing. More than two-thirds of Facebook users say referrals from Facebook friends increases the likelihood they will visit and purchase from a retailer, according to research from Morpace Inc. eCommerce-Guide.com (8/10) - Survey: Search and e-mail still dominate online activity
Search and e-mail are still the biggest reasons consumers go online, and 92% of them use search engines and e-mail from Google, Yahoo, Microsoft's Bing and other companies, according to a Pew Internet Project poll. The survey found that 59% of respondents used search engines and 61% accessed e-mail online during a typical day, up from 29% and 49% respectively in 2002. eWeek.com (8/10)  | The Business Gold Rewards Card® from American Express OPEN
Spending power to help you run your business. Rewards points to help pay for travel and more.
• Get spending power that can evolve with your business
• Use Pay with Points® from the Membership Rewards® program to pay for flights on any airline without blackout dates
APPLY NOW |
  - Lands' End shakes up its e-commerce strategy in Europe
Land's End has changed its European e-commerce strategy to create a more compelling look and a consistent brand image in all European countries where it does business, the company said. The Sears-owned brand debuted its new look in Sweden last year and plans to relaunch sites in its other European markets. InternetRetailer.com (8/10) - Wal-Mart debuts Vudu for the iPad, without an app
Wal-Mart has begun offering its Vudu video streaming service on Apple's iPad, but without a mobile application to go with it. Instead, users can purchase and view movies and TV shows by going directly to Vudu.com, a setup that prevents the company from having to pay the 30% commission that Apple takes on sales made via iPad apps. Multichannel News (8/10), TWICE (8/10), Reuters (8/10) - CampusBooks app helps students find textbook deals
Comparison-shopping website CampusBooks created a mobile application to help college students to find the best deals on textbooks. "A lot of college students shop within the bookstore, and the mobile app lets them compare prices while they're standing in the store," said CEO Jeff Cohen. MobileCommerceDaily.com (8/10) 
| Interactive Advertising | | | | - Ad personalization easily tops location in survey
About 60% of cellphone users said they prefer ads tuned to their personal tastes and preferences, easily outpacing 17% to 19% who prefer ads based on timing and 8% to 14% who like ads based on location, according to a survey sponsored by marketer Upstream. The results might challenge location-based services such as Foursquare and Gowalla to find ways to personalize offerings. Meanwhile, the study found that the most popular advertised items are mobile content, followed by entertainment and mobile-operator offers. PaidContent.org (8/10) | Shop.org Spotlight | | | | - Adidas, Harley-Davidson, Limited Brands, REI, Williams-Sonoma team up
Almost 50 companies, including Adidas, Harley-Davidson, Limited Brands, REI and Williams-Sonoma, have registered retail teams for Shop.org's Annual Summit. The event, scheduled for Sept. 12-14 in Boston, is digital retail's most influential event and attracts 3,500 retail professionals. Shop.org retail members receive one free pass per event and a rate of $525 per person for a 5-person team. Learn more. - Shop.org SmartStat: Aug. 11, 2011
 4 in 10 shoppers say they follow retailers on social networking sites for information on contests and events. Source: 2011 Social Commerce Study. - Amazon.com, Netflix, Overstock.com among fastest-growing retailers
Market segmentation, innovative thinking and unique business models have solidified three pure-plays' spots on the 2011 STORES Hot 100 Retailers list. Amazon.com ranked second on the annual list, with Netflix coming in at No. 8, and Overstock.com rounding out the top 10. According to the list, published in the August issue of STORES Magazine, the fastest-growing retailers in the country are thinking outside the box -- and seeing big rewards. Read more.
| SmartQuote | | | |  | One must always maintain one's connection to the past and yet ceaselessly pull away from it."
--Gaston Bachelard,
French philosopher  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, August 10, 2011
- Tuesday, August 09, 2011
- Monday, August 08, 2011
- Friday, August 05, 2011
- Thursday, August 04, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Online retailers eBay and Gumtree said this week they're helping U.K. law enforcement efforts as violent riots continue. The merchants said they will monitor their sites and work with police to monitor and remove any listings linked to rioting or other criminal activity. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.