GMA, FMI partner to reduce food waste

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August 22, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Vermont Peanut Butter Co. spreads its local success around the world The Vermont Peanut Butter Co. of Saratoga Springs, N.Y., has grown 500% in two years, selling 13 kinds of healthy peanut and almond butters in 700 stores across 13 countries. The company has won a Whole Foods account and contracts for product placement in upcoming CBS, NBC and FOX shows. The Saratogian (Saratoga Springs, N.Y.) (8/21)      Minute Maid adds not-from-concentrate line Coca-Cola is launching three varieties of Minute Maid orange juice that is not from concentrate, in a line called Minute Maid Pure Squeezed. "What consumers have told us is, they're looking for a not-from-concentrate orange juice from Minute Maid," said a company executive. The Atlanta Journal-Constitution (8/19)      Gatorade to educate retailers about expanded lineup As Gatorade adds to its product lineup, not all retailers are grouping the items together as the brand would prefer. Instead, some items are found in food aisles and others at checkout. Gatorade is working to educate retailers about the products, with an executive saying, "We're creating a lot of new products in the marketplace, and we know education will be key." Advertising Age (tiered subscription model) (8/22)      Other News Hindustan Unilever teams with Future Group on bakery line The Economic Times (India) (8/22)      Maximize Your Business's Potential. Choose the American Express OPEN® Charge Card that's right for your established business. • Purchasing Power • Savings on business expenses • Cash flow flexibility • More rewards American Express OPEN®. Apply Now.   Trends    GMA-FMI collaboration extends to reducing food waste GMA and the Food Marketing Institute announced at the GMA Executive Conference that they are teaming on a three-year program aimed at reducing food waste. The Food Waste Opportunities and Challenges program, which started in June, aims to encourage landfill alternatives including composting and food-bank donations. Supermarket News (8/22)        GMA honors Wolford, Conant with Hall of Achievement Awards The GMA Hall of Achievement Awards were given to former Campbell Soup President and CEO Douglas Conant and former Del Monte Foods CEO, Chairman and President Richard Wolford. "Rick Wolford and Doug Conant are both remarkable visionaries and community leaders who have had significant impact on the industry over the last several decades," said GMA President and CEO Pamela Bailey. Supermarket News (8/22)      Other News Corn prices expected to stay high on smaller yield USA TODAY (8/21)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Advertising & Marketing    Bud Light asks agencies to pour on the pitches Anheuser-Busch InBev is asking ad agencies to submit ideas for its Bud Light brand. "It's too early to predict where this will lead, but we are firmly committed to making sure our brands are always supported by the best people and ideas," marketing vice president Paul Chibe said. Advertising Age (tiered subscription model) (8/22)      Evian babies are on the go in new mobile push The Evian dancing babies are back, and consumers who click on the targeted, mobile banner ads will be presented with shareable videos, a mobile application and an option to visit with the marketer on Facebook. The ads, which are running within Pandora's iPhone app, also provide additional interactive experiences with the brand for those viewers who click through to Evian's Facebook page. Mobile Marketer (8/22)      The risks associated with energy are both dangerous and profit-killing. Know the risks and learn how to protect against them with Zurich's FREE energy safety guide!   Retail Spotlight    Wake Forest unveils Center for Value Delivery Wake Forest University Schools of Business has developed the Center for Value Delivery, aimed at providing retail marketing innovations. The center, introduced at the GMA Executive Conference, "will provide a unique combination of knowledge creation, channel partner collaboration and leader cultivation," said the dean of business for Wake Forest, Steve Reinemund. American City Business Journals/Greensboro/Winston-Salem, N.C. (8/19)        Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Triple Double Oreo has 3 cookies, 2 layers of cream (Chicago Tribune) Kraft system measures consumer reactions (MediaPost Communications) New look on tap for Diet Coke cans (Adweek) ConAgra is "disappointed" with Ralcorp rejection (Bloomberg Businessweek) General Mills launches 2 e-commerce sites (InternetRetailer.com) Results based on number of times each story was clicked by readers.   Sponsored Content    What 56,000 Money-Saving Ideas From Uncle Sam Can Teach You Kate Lister How To Transform Your B2B Website Into A Customer Magnet Ivana Taylor How I Launched My Crowdfunding Campaign Shira Levine 5 Great Non-Technical (And Free) Ways To Improve Your Website Rohit Bhargava It's Almost Budget Time Again-Here's How To Do It Right John Mariotti Most Popular Headlines from Last Week 7 Body Language Mistakes To Avoid Mike Michalowicz 7 Tips For Beating Fear And Becoming A Stellar Public Speaker James Clear The 2 Magic Words That'll Make You A Social Media Superstar Andy Beal Results based on number of times each story was clicked by readers.   Health & Wellness  Study: Beta amino acid helps salmonella to cause disease University of Toronto scientists found that salmonella carries a beta version of an amino acid that produces proteins to allow the bacteria to cause infections, according to a study published in the journal Nature Chemical Biology. Although the finding is interesting, consumers should always remember to conduct proper food preparation to prevent infections, said Marty Fenstersheib, a health officer in Santa Clara County, Calif. San Jose Mercury News (Calif.) (free registration) (8/20)        GMA News  New Ways of Working Together case studies available online New Ways of Working Together case studies, based on the framework established to help facilitate enhanced trading partner collaboration to jointly grow businesses, are now available on the GMA website. This framework is based on four strategic concepts at the center of new trading partner interactions, which serve as the basis for guiding their communications and joint business planning efforts. These concepts include: focus on consumer; connect our business information; prepare people for a new world; and share our supply chain. To view available NWWT case studies, click here. Have a case study you want featured online? Contact GMA's Jeanne Iglesias to find out how to submit your company's case study today!      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  USDA to NYC: Food stamps can be used for soft drinks The U.S. Department of Agriculture has blocked a New York City plan to forbid the use of food stamps to purchase sweetened drinks including soft drinks. City officials has proposed the two-year program as an anti-obesity effort, but a USDA official said determining which beverages could be purchased with food stamps and gauging the results of the experiment would be difficult. The New York Times (tiered subscription model) (8/19)      Other News Bayer's biotech soy seed is set to get approval in Argentina Reuters (8/20)      USDA inspectors announce recall of 1,642 pounds of ground beef FoodSafetyNews.com (8/20)      Position Title Company Name Location Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Assistant Packing Manager Boston Beer Company Cincinnati, OH Click here to view more job listings.   SmartQuote  Intelligence is the ability to adapt to change." --Stephen Hawking, British theoretical physicist and cosmologist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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