Monday, August 29, 2011

Huggies to roll out camouflage diaper

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August 29, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • PepsiCo is promoting environmentally ethical agriculture
    PepsiCo is planning a worldwide program designed to improve farmers' sustainability standards and affect supply chains. The project will create guidelines covering environmental impact, human rights, labor and other standards. The effort will help PepsiCo reduce its environmental footprint while helping suppliers go green, says Dan Bena, PepsiCo's director of sustainable development. BusinessGreen (U.K.) (8/25) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
 
  • Designer diapers now in camouflage or with ruffles
    After Huggies' denim-inspired diaper was such a hit, the company will roll out the Huggies Camo diaper at Walmart stores for the next three months. Other trends by diaper makers include argyle, ruffles and print design diapers. A decline in the birth rate during the past four years has manufacturers looking to gain market share and sales. USA TODAY (8/29) LinkedInFacebookTwitterEmail this Story
  • Other News
Making a big change starts with keeping a small promise.
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  Advertising & Marketing 
  • Dove puts a fresh spin on products to attract younger demographic
    Unilever's Dove brand -- looking to build demand for its new Rebalance deodorant and body spray line among young women -- has bowed a new multiplatform campaign that highlights female disc jockeys, including Philadelphia-native Diamond Kuts. Dove's "Fresh Spin" effort also includes presenting three 20-something female DJs at MTV's Video Music Awards on Sunday, a broadcast that traditionally draws many female viewers in the 12 to 34 age demographic, the age group Dove is targeting with the new products. The New York Times (tiered subscription model) (8/25) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Hot Topics 

Top five news stories selected by GMA SmartBrief readers in the past week.

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  Sponsored Content 
 
Most Popular Headlines from Last Week
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  Health & Wellness 
  • Chocolate might be good for the heart
    Eating chocolate might cut the risk of developing heart disease by one-third but researchers admitted the reasoning of why was not clear. University of Cambridge researchers analyzed results from seven studies, which included 100,000 people. Reuters (8/29) LinkedInFacebookTwitterEmail this Story
 
  GMA News 
  • Supermarket News: Total Access from GMA Executive Conference
    Supermarket News is featuring video broadcast interviews with some of the CPG industry's top executives from the GMA Executive Conference. See interviews from GMA President and CEO Pamela Bailey, Kroger Chairman and CEO David Dillon, Walgreens Vice President and CMO Kim Feil and more! To view the featured videos, click here.
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Other News
Position TitleCompany NameLocation
Regulatory CoordinatorBaldwin Richardson Food Co.Macedon, NY
Assistant Packing ManagerBoston Beer CompanyCincinnati, OH
Click here to view more job listings.

  SmartQuote 
Shutting off the thought process is not rejuvenating; the mind is like a car battery -- it recharges by running."
--Bill Watterson,
American cartoonist


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