 | August 11, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- How P&G uses innovation to underpin its marketing
Procter & Gamble's marketing division is a huge outfit -- but the company would have little to advertise if it didn't also invest heavily in product innovation, Jonathan Salem Baskin writes. Branding matters, Baskin writes, but having a strong, unique product matters much more. "Its leadership has stayed committed to the shared principles that continue to drive innovation and marketing: come up with new product functions or new ways to apply old ones, and tell people about them," he adds. Advertising Age (tiered subscription model) (8/10)       - Velveeta ads stir anti-technology message
A campaign for Velveeta Cheesy Skillets shows a blacksmith from the 19th century helping a woman prepare a meal, after destroying a takeout ordering machine and pulling her away from the microwave. Brand manager Adam Grablick said the ads are meant to appeal to consumers who don't "want to be slaving away in the kitchen, but she may not feel great about just pulling something out of the freezer and putting it in the microwave." The New York Times (tiered subscription model) (8/10) - Hormel tweaks Spam for the Chinese market
 Hormel is launching Spam in China, making it meatier to appeal to local tastes and positioning it as a premium product. The rollout is being supported by product tastings, recipes on Chinese-language websites and in-store signs that say "Juicy meaty satisfaction, hot or cold, Spam hits the spot." Bloomberg Businessweek (8/4)  - SN to interview leaders at GMA Executive Conference
An interview with Pamela Bailey, CEO and president of GMA, will be part of a series of interviews with industry executives, scheduled for broadcast by Supermarket News during the GMA Executive Conference in Colorado Springs, Colo., Aug. 23. Other interviews will be with David Dillon of Kroger, Kim Feil of Walgreen, Gary Rodkin of ConAgra Foods and Donald Knauss of Clorox. Supermarket News (8/10) - Food trucks are on a roll
Food trucks selling high-end food are moving beyond major cities, fueled by interest in local and creative food and by a weak economy. Meanwhile, entrepreneurs are seeking alternatives to restaurant ownership. USA TODAY (8/10)  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
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   | Retail Spotlight | | | | - Save-A-Lot brand ambassadors begin road trip
SUPERVALU subsidiary Save-A-Lot has tapped brand ambassadors Abby Tinberg and Bob Ringer for a 4,000-mile road trip stopping in 10 U.S. cities. They will visit community events and Save-A-Lot stores, offering meal and snack ideas. A donation of $25,000 will go to local Feeding America affiliates. Progressive Grocer (8/10)
| Health & Wellness | | | | - Red meat elevates diabetes risk in study
Data from various studies, including the Nurses' Health Studies, indicated that the risk of diabetes increased 19% for every 100 grams of unprocessed red meat eaten per day, and it rose 51% for every 50 grams of processed meat, such as bacon and hot dogs, eaten each day. Replacing a daily serving of red meat with whole grains decreased the risk by 23%, while substitution of nuts and low-fat dairy products reduced the risk by 21% and 17%, respectively, according to the study in the American Journal of Clinical Nutrition. HealthDay News (8/10) | GMA News | | | | - AIOE -- upstream solutions for downstream success
From Sept. 26 to 28, GMA's charter partner, The Alliance for Innovation and Operational Excellence, will bring its expertise and experience to a series of conference sessions at PACK EXPO Las Vegas 2011, at the Las Vegas Convention Center.
AIOE is where packaging and processing suppliers come together with consumer goods manufacturers to share their experiences and develop best practices in critical areas such as sustainability, Overall Equipment Effectiveness and product safety. Register today at packexpo.com for one of AIOE's conference sessions and receive free attendee registration, good for access to the show floor at PACK EXPO.
| Government & Food Safety | | | |
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