Monday, August 8, 2011

Macy's makes back-to-school shopping a social action

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August 8, 2011News for the retail industry

  Industry Watch 
 
  • Rue 21 bets on low-priced fast fashion
    Rue 21 is adding stores this year and expanding existing locations into the Rue 21 etc! format that sells accessories, purses, makeup and other items alongside its fast-changing collections of low-priced fashions, which are aimed at tween and teen girls. The chain prospered during the downturn as shoppers became more budget conscious. The pricing strategy could pay off this back-to-school season as families are expected to economize, according to recent NRF data. Pittsburgh Tribune-Review (8/7) LinkedInFacebookTwitterEmail this Story
  • Gap rolls out L.A. taco truck
    Gap has jumped on the Los Angeles food-truck bandwagon with the Pico de Gap taco truck, a venture timed to celebrate the release of creative director Rosella Giuliani's new 1969 collection. TV chef Marcel Vigneron created the four-item menu, which includes braised lamb neck with chile negro and guajillo and carnitas with chipotle. Los Angeles Times/Daily Dish blog (8/5) LinkedInFacebookTwitterEmail this Story
  • Vintage Italian films flavor Target's new ad campaign
    A new ad campaign to promote Target's exclusive new 400-item line of apparel, housewares and other products from Missoni takes its inspiration from the fashionably dressed men and women who peopled the popular Italian films of the 1960s. The multichannel campaign aims to educate American consumers on how to mix and match the brand's bold colors via online, TV and mobile videos that feature tips from Margherita Maccapani Missoni, granddaughter of the company's founders. The New York Times (tiered subscription model) (8/7) LinkedInFacebookTwitterEmail this Story
  • Frederick's of Hollywood opens in Abu Dhabi
    Frederick's of Hollywood opened its first store outside the U.S. last weekend, in the conservative UAE capital of Abu Dhabi, and the chain plans a second store in Dubai soon. The move reflects a fast-growing demand for the latest fashions in the Arab world. "Despite the outward conservative culture ... this is a very fashion-conscious market. They're no less interested in what we have to offer," said chairman and CEO Thomas Lynch. The Washington Times/The Associated Press (8/7) LinkedInFacebookTwitterEmail this Story
 
  • Other News
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  Retail trends 
  • Retailers see biggest job gains since April
    Retailers added thousands of new jobs in July, including 3,400 at clothing and accessories stores and 5,400 at departments stores, according to a Labor Department report. "Looking back at the last year, we can see it has been very volatile ... but this has been the biggest gain since April and it is nice to see that," said Moody's senior economist Scott Hoyt. Women's Wear Daily (subscription required) (8/5) LinkedInFacebookTwitterEmail this Story
  • Officials crack down on organized meat thefts, sales to restaurants
    Police in Austin, Texas, recently carried out a sting aimed at catching a ring of organized thieves who were stealing choice cuts of meat from supermarkets and reselling them to restaurants. Most eateries declined to buy, but Operation Meat Locker resulted in felony charges against three restaurants after each bought more than $1,500 worth of the stolen meat. Such organized retail theft is a growing problem, and 95% of retailers were victims last year, according to NRF's Joe LaRocca. USA TODAY (8/8) LinkedInFacebookTwitterEmail this Story
  • Merchants bet on last-minute back-to-school shoppers
    Retailers from national chains including J.C. Penney to small New Orleans-area merchants are optimistic about the back-to-school season, although crowds haven't hit with a vengeance yet, according to this story. They're betting on a last-minute rush, with theories ranging from high gas prices to parents waiting until school starts to see what their children actually need. The Times-Picayune (New Orleans) (8/7) LinkedInFacebookTwitterEmail this Story
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  Retail Technology 
 
  • Macy's makes back-to-school shopping a social action
    Macy's is pairing its marketing of back-to-school clothes shopping with efforts to get young people involved in social activism, using direct mail, social networks, e-mail and mobile messaging to get the word out. Each time a shopper scans a quick-response code in a Macy's juniors and young men's departments, the clothier will donate a $1 to a youth volunteer organization, as well as a $1 for each "like" registered on Macy's MStyleLab Facebook page. DMNews (8/5) LinkedInFacebookTwitterEmail this Story
  • More merchants add paperless receipt options
    A slew of retailers from Anthropologie to Whole Foods have begun offering customers the option of foregoing paper receipts in favor of electronic versions either e-mailed or uploaded to a secure site. Some customers like the digital receipts because they make bookkeeping easier, while others appreciate the green aspects of cutting down on paper waste. The New York Times (tiered subscription model) (8/7) LinkedInFacebookTwitterEmail this Story
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  Hot Topics 

Top five news stories selected by NRF SmartBrief readers in the past week.

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  NRF News 
  • Retail industry adds 26,000 U.S. jobs in July
    Last week's employment figures show that out of the 117,000 U.S. jobs added for the month of July, 26,000 of those were retail jobs -- a nod to the importance of the industry to the U.S. economy. As most of America is now closely watching their leaders in Washington to see what types of pro-growth policies will be put on the table for consideration, NRF is focusing on three: corporate tax reform, visa reform and free trade. Read more. LinkedInFacebookTwitterEmail this Story
  • NRF SmartStat: Aug. 8, 2011
    The top ten cities for organized retail crime are Atlanta, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami, New York/Northern New Jersey, Philadelphia and Phoenix. Source: NRF's 2011 Organized Retail Crime survey. LinkedInFacebookTwitterEmail this Story
 
  • Is social media paying off?
    A recent report by Forrester Research shows that Facebook's impact on e-commerce will be limited. What does that mean for your social media integration? Charming Direct President and CEO Bill Bass shares his views on social commerce and when to buy in to the latest shiny, new technology. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about NRF ->Join NRF  |  Govt Relations  |  NRF Events  |  STORES  |  NRF Foundation

  Chain Restaurant News 
  • Pret A Manger expands in the U.S. with a service-centric model
    U.K.-based Pret A Manger is garnering attention in New York and other U.S. cities with a service-focused model that aims to serve each customer within 60 seconds and trains workers to engage in genuinely friendly interactions with guests. The chain, launched in 1986 by a couple of friends in search of a decent sandwich, experienced growing pains the first time it tried to expand here and says it has learned lessons that are leading to success this time around. The New York Times (tiered subscription model) (8/6) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
To succeed in life, you need two things: ignorance and confidence."
--Mark Twain,
American author and humorist


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