Batter Blaster, General Mills honored for creativity, innovation

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August 23, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Heinz squeezes past the commodity pinch Heinz, which is releasing first-quarter earnings today, has benefited from lower costs of tomatoes, potatoes and beans, which offset higher prices for sugar, fuel and flour. The Wall Street Journal (tiered subscription model) (8/23)      Fresherized Foods gets new ownership Fresherized Foods, maker of Wholly Guacamole, Wholly Salsa and Wholly Queso products, has been acquired by MegaMex Foods, a joint venture between Hormel Foods and Mexico-based Herdez Del Fuerte. Food Business Review (8/23)      Lipton updates iced tea's brand elements for foodservice sector Lipton Fresh Brewed Iced Tea is getting a new logo and the tagline "Drink Fresh" for the foodservice industry. The logo shows a green tea leaf, a clear droplet and the light brown color of tea in a glass. Drinks Business Review (8/23)      The Plum Card® The Everything, Everywhere Trade Terms CardSM from American Express OPEN • Pay in full within ten days, get a 1.5% discount • OR pay as little as 10% and take up to 2 months to pay off the balance, interest free • No annual membership fee for the first year—a savings of $185 • A powerful cash flow management tool APPLY NOW   Trends    GMA Executive Conference highlights collaboration The GMA Executive Conference is drawing more than 800 executives in the CPG industry, and speakers include Nestle CEO and Chairman Brad Alford, Kroger CEO and Chairman David Dillon, and FDA Deputy Commissioner Michael Taylor. "The Executive Conference is the flagship event for this type of top-level collaboration -- a gathering of the most influential CPG leaders for trend-spotting and problem solving," said GMA President and CEO Pamela Bailey. Progressive Grocer (8/22)        Batter Blaster, General Mills honored for creativity, innovation GMA presented this year's CPG Awards for Innovation and Creativity to General Mills and Batter Blaster. General Mills was recognized for a biomass burner that uses oat hulls. Batter Blaster was recognized for creating a new category with its ready-to-cook pancake and waffle batter, sold in pressurized cans. Supermarket News (8/22)      Who are your picks for a fantasy C-suite? Fortune is putting together an executive fantasy league to let business leaders test their human-capital management prowess. The fun comes in picking your ideal C-suite, but Fortune's editors get things rolling with a dream team that includes Amex boss Ken Chenault as CEO, McDonald's chief Jim Skinner as chief operating officer, and P&G's Jim Stengel as chief marketing officer. "They're the 1927 Yankees of today's business world," writes Geoff Colvin. CNNMoney.com/Fortune (9/5), CNNMoney.com/Fortune (9/5)      Other News Industry executives to be interviewed today Supermarket News (8/19)      Xerox® ColorQube® solid ink printers, starting at $699. With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® MacBook Pro™.   Corporate Social Responsibility    In emerging markets, global companies go local As companies including Nestle, Danone, Kraft Foods and Unilever expand in emerging markets, they often make food locally, using ingredients grown nearby and tailoring products to local tastes, budgets and nutritional needs. The companies save on transportation and packaging, while supporting local farmers. The Wall Street Journal (tiered subscription model) (8/23)      How to Reduce the Cost of Your Financial Operations Moving to cloud financials is a proven way to significantly help your organization reduce costs and solve process inefficiencies. Click here to learn how businesses are moving to cloud applications to capitalize on lower cost, more sophisticated accounting applications that require little IT support. Download the free white paper: Moving to the Cloud and learn more today.   Advertising & Marketing    Wrigley looks to recruit a new generation of gum chewers An elaborate push for Wrigley's 5 gum that includes an alternate-reality game is aimed at recruiting a younger demographic. Recruitment for the game began in May on Facebook, continued via materials handed out to attendees of the E3 gaming exposition and culminated in a 15-city scavenger hunt this summer. The Wall Street Journal (tiered subscription model) (8/23)      Other News How advertisers are using your face to tailor the message Los Angeles Times (8/21)      Water damage is costly. Preventing it doesn't have to be. Access our FREE water damage mitigation guide today!   Retail Spotlight  Supermarkets see laundry detergent sales slip away According to Mintel, supermarkets hold 40% of the laundry detergent category, but sales in venues such as club stores and mass merchandisers have gone up 6% between 2005 and 2010, to 55%. Supermarket News (8/22)        Sponsored Content    The Three A's Of Business Chris Brogan How I Used Crowdsourcing The Wrong Way And What You Can Learn From It STEPHEN SHAPIRO 4 Lessons From Netflix's Price Hike Julie Rains Why You Should Prepare For Serendipity Rajesh Setty Should You Be Panicking Right Now? Mike Periu   Health & Wellness  Flavored milk to have less sugar, fewer calories This school year, cartons of flavored milk will contain fewer than 22 grams of total sugar and fewer than 150 calories, said the Milk Processor Education Program. Reuters (8/22)      Other News More people report having celiac disease Yahoo!/HealthDay News (8/19)        GMA News  AIOE to hold sessions at PACK EXPO Sept. 26 to 28 in Las Vegas On Sept. 26 to 28, GMA's charter partner, The Alliance for Innovation and Operational Excellence, will bring its expertise and experience to a series of conference sessions at PACK EXPO Las Vegas 2011, at the Las Vegas Convention Center. AIOE is where packaging and processing suppliers come together with consumer goods manufacturers to share their experiences and develop best practices in critical areas such as sustainability, Overall Equipment Effectiveness and product safety. Register today at packexpo.com for one of AIOE's conference sessions and receive free attendee registration, good for access to the show floor at PACK EXPO. AIOE sessions include: Update on the Food Safety Modernization Act and What Some CPG Companies are Doing to Comply With It Product Security in Today's Challenging Global Manufacturing Environment Sustainability: Tracking Gate-to-Gate from the Point of Manufacturing Upstream      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  FDA starts work on food safety rules amid limited resources The FDA has begun crafting rules to prevent foodborne-disease outbreaks as it works to implement the food safety law. Mike Taylor, deputy commissioner for food, said the FDA needs resources to enforce the law. "The stark choice is we either find the resources or we forgo implementing this law the way Congress intended," Taylor said. The New York Times (tiered subscription model) (8/22)      Position Title Company Name Location Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Assistant Packing Manager Boston Beer Company Cincinnati, OH Click here to view more job listings.   SmartQuote  The hills of one's youth are all mountains." --Mari Sandoz, American writer          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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