Kraft introduces Triple Double Oreo

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August 18, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Coca-Cola CEO touts China growth potential Coca-Cola CEO Muhtar Kent said the company will spend $4 billion over the next three years in China, "our third-largest global market, growing at double-digits." The money will go toward building bottling factories, expanding existing facilities and boosting distribution. The Wall Street Journal (tiered subscription model) (8/18)      Unilever chief: 75% of sales will be in emerging markets Unilever CEO Paul Polman said the company expects 75% of its turnover to come from emerging markets by 2020, and Europe and the U.S. remain "low-growth territories." Reuters (8/17)      Triple Double Oreo has 3 cookies, 2 layers of cream Kraft Foods has introduced the Triple Double Oreo, with three chocolate wafers, a layer of vanilla cream and a layer of chocolate cream. Chicago Tribune (8/17), Crain's Chicago Business/The Associated Press (8/17)      Other News AdvancePierre supports food banks with companywide volunteer day The Enid News & Eagle (Okla.) (8/17)      Wonder bread contest seeks inspiring teachers Progressive Grocer (8/17)      The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Complimentary Airport Club Access Business Platinum Card APPLY NOW   Trends    Food costs lead increase in producer prices Producer prices, a measure of the cost of goods and materials purchased by manufacturers and wholesalers, increased 0.2% last month, after dropping 0.4% in June, the Labor Department reported. Producer prices for food gained 0.6%, led by higher prices for veal, beef and fruit, though economists said lower oil prices will ease inflationary pressure. The Wall Street Journal (tiered subscription model) (8/18)      Other News Farmers markets crop up in more places The Boston Globe/The Associated Press (free registration) (8/17)      Food co-ops rise again BusinessWeek.com/The Associated Press (8/16)      Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs.   Supply Chain Management    Google+: A compelling Hangout for food producers, consumers Google+ is proving a useful tool in the food world, with users embracing its Hangouts for market research, cooking shows and collaborations. Across the food supply chain, the social network could connect consumers with food producers, according to this article. Forbes (8/17)      Water damage is costly. Preventing it doesn't have to be. Access our FREE water damage mitigation guide today!   Advertising & Marketing    Nestle Pure Life targets Hispanic mothers in bilingual push A new integrated English-Spanish marketing campaign from Nestle's Pure Life brand wants Hispanic moms in the U.S. to see the benefits to their families of drinking plenty of water and leading a healthy lifestyle. The "Echale Agua a Tu Vida" campaign teams Nestle with the U.S. Soccer Foundation, which will conduct a series of soccer clinics for children in key Hispanic markets, including Miami, Las Vegas and Chicago. Drug Store News (8/16)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Retail Spotlight  Walgreen launches private brand Nice! Walgreen is introducing Nice!, a store brand for more than 400 food and paper products that has been in development for two years. "We want to treat it like a national brand, like the Krafts of the world do with their brands," said Maurice Alkemade, who created Nice! and set a goal of making it a billion-dollar-a-year brand. Chicago Tribune (8/18)        Sponsored Content    The 2 Magic Words That'll Make You A Social Media Superstar Andy Beal The Zen Way To Build A Successful Business Barry Moltz Do You Think Like An Employee Or An Entrepreneur? Liz Strauss 5 Things To Know About The ADA Barbara Weltman How To Keep Your Marketing Message Clear DIANE HELBIG   Health & Wellness  Foods with a cartoon on the cover appeal to children Children ages 3 to 5 who had been exposed to television advertisements tended to nag their parents to purchase foods with cartoons on the packaging, regardless of whether they liked the products, results of interviews with 64 mothers showed. According to the study in the Journal of Children and Media, the level of nagging, including juvenile and manipulative nagging, was directly related to age. "We know marketing works, so the trick is to make it work for healthier products," researcher Dina Borzekowski said. ABC News (8/16)        GMA News  Strategies for Growth: Learn to improve current and future customer loyalty GMA and the Food Marketing Institute are teaming up to host Strategies for Growth 2011, to be held Oct. 10 to 12 in Dallas. During this conference, attendees will learn how to improve current and future consumer loyalty and increase sales and market share via thought-provoking general sessions featuring food industry experts and business leaders; cutting-edge breakout sessions presenting relevant research and case studies; and networking opportunities to connect with peers and business partners. Click here to find out what else sets this event apart from other merchandising, sales and marketing events.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  NYC law promotes local food A new law in New York requires city agencies to buy more locally grown food. The legislation also exempts rooftop gardens from being counted toward a building's height, requires vendors to disclose food origins, and calls for an annual report documenting each city agency's purchases of locally grown food. The New York Times (tiered subscription model)/City Room blog (8/17)      Position Title Company Name Location Legal Counsel Roles available! Food Law, Patent, International & More! 3+ Openings! General Mills - Legal Counsel Team US - MN - Minneapolis Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Assistant Packing Manager Boston Beer Company Cincinnati, OH Click here to view more job listings.   SmartQuote  We judge ourselves by what we feel capable of doing, while others judge us by what we have already done." --Henry Wadsworth Longfellow, American poet and educator          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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