 | August 16, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- New look on tap for Diet Coke cans
A limited-edition design for Diet Coke cans features a magnified view of a portion of the existing logo, showing the letter "D" from "diet" above the letter "K" from Coke. "Fall is all about new looks and new energy, making this a great opportunity to give the Diet Coke can design a refreshing uplift that celebrates the season," an official said of the revamp, created by San Francisco design firm Turner Duckworth. Adweek (8/15)        - Grocery industry embraces mobile
Retailers and technology companies are looking for ways to capture consumer interest in smartphone use, offering mobile applications that create shopping lists, find deals, allow comparison shopping and let shoppers scan items. "There's no question that supermarkets, and their suppliers, are going to start something in mobile," said an official with consultancy BDO. The Tampa Tribune (Fla.) (8/12) - Cultivation of biotech corn for ethanol production starts in Kansas
Farmers in Kansas have started planting Enogen, Syngenta's biotech corn, on 5,000 acres for use in ethanol production. The corn produces an enzyme that starts the process earlier of turning corn starch into sugar in preparation for the ethanol production process. Cultivation of the crop, which was approved by the U.S. Agriculture Department for commercial planting in February, is expected to expand to Iowa and Nebraska, among other states. The Telegraph (London) (8/16)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  | Corporate Social Responsibility |  |  | | - Questions put spotlight on corporate plastic use
Entrepreneur Doug Woodring is sending a questionnaire to hundreds of companies and organizations worldwide, asking how they use plastic and if they have policies to reduce consumption or move to biodegradable or recycled plastic. "What we're trying to do is to have companies manage and use plastic much more wisely, and to receive recognition for doing so from both customers and investors," he said. The New York Times (tiered subscription model) (8/14)  | The Business Gold Rewards Card® from American Express OPEN
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  - Gerber adapts YouTube videos to pitch snacks
A popular YouTube video showing a baby named Charlie biting the finger of his toddler brother and then giggling in glee over his accomplishment is being adapted by Gerber to promote its Puffs snacks for young children. The retooled version of the video is being shown on Facebook and Hulu, as well as YouTube. A second spot uses content from another highly watched YouTube video called "I don't like you, Mommy," to promote Gerber's Cereal Twists. The New York Times (tiered subscription model) (8/15)  | Xerox® ColorQube® solid ink printers, starting at $699. With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® MacBook Pro™. |
 | Retail Spotlight | | | |
| Health & Wellness | | | | - Study: Weight loss may not be necessary for some obese patients
Data on 6,224 obese participants found that those who were at stage 0 or 1 in the Edmonton Obesity Staging System were not at higher risk of weight-related mortality compared with their nonobese counterparts. However, those at stage 2 or 3 were at higher risk of obesity-related mortality than those in the normal-weight group. The findings in Applied Physiology, Nutrition, and Metabolism suggest that not all obese individuals need to lose weight, because health issues for some may be minimal, experts said. Los Angeles Times/Booster Shots blog (8/15) | GMA News | | | | - Supermarket News webinar: "Expediting Recalls via the Rapid Recall Exchange"
Product recalls and market withdrawals require instantaneous communication of accurate information to all parties in the supply chain. On Thursday, Aug. 18 at noon EDT, Supermarket News will offer the complimentary webinar "Expediting Recalls via the Rapid Recall Exchange", which will focus on the Web-based portal launched by GMA, The Food Marketing Institute, GS1 US and National Grocers Association that offers a standardized notification service of recalls and withdrawals for manufacturers to send to retailers.
During this webinar, hear real-world examples from Publix Super Markets and Procter & Gamble of the powerful advantages that Rapid Recall Exchange offers in getting recalled products out of the supply chain and consumers' hands; or gain an industry perspective of the importance of the exchange from GMA and FMI representatives. To view featured speakers or register for this complimentary webinar, click here.
| Government & Food Safety | | | |
| SmartQuote | | | |  | Trust your own instinct. Your mistakes might as well be your own, instead of someone else's."
--Billy Wilder,
Austro-Hungarian-born American filmmaker  |
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