| August 8, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft CEO Rosenfeld says sports helped her reach the top
Kraft Foods CEO Irene Rosenfeld benefits from her experience playing competitive sports in junior high and high school, observers said. "I'd like to think I could have become chairman and CEO of Kraft Foods even if I hadn't been an athlete, but I truly believe I am a more focused, more competitive, more successful leader as a result of my experience in sports," she said. Chicago Tribune (8/7)       - Old Spice, Right Guard win positive buzz
Positive consumer reaction to Right Guard and Old Spice seem to be gaining popularity, according to consumer perception researcher YouGov BrandIndex. Old Spice appears to be benefiting from a "Hunk Off" video pitting Isaiah Mustafa against Fabio, while Right Guard fans like TV spots featuring NBA player Kevin Love. MediaPost Communications/Marketing Daily (8/5)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 - Farmers markets blossom nationwide
Farmers markets are on the rise, according to the USDA, with 17% more opening this year compared with 2010 and the biggest growth in Alaska and Texas. The department said 7,175 farmers markets are operating this summer nationwide; there might be more, because the number is self-reported. USA TODAY (8/7)  | Advertising & Marketing |  |  | | - P&G plans to boost ad spending
Bob McDonald, chairman and CEO of Procter & Gamble, said the company will continue to innovate and will increase money spent on marketing, noting price increases are not scaring away consumers. "Consumers are continuing to buy our products, particularly when we have innovation in market, and we have a very strong innovation program right now," he said. Advertising Age (tiered subscription model) (8/5) - P&G partners with BlogHer network: Procter & Gamble is partnering with media network BlogHer on a one-year program, "Life Well Lived," with individual bloggers given opportunities to sample, review and discuss P&G products. MediaPost Communications/Marketing Daily (8/5)
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 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
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| Health & Wellness | | | | - Childhood nutrition bill wins GMA praise
GMA is lauding the Fit for LIFE Act, introduced by Rep. Marcia Fudge, D-Ohio, as a "comprehensive, commonsense approach to help young Americans." The proposal would ensure that children at risk have access to nutritious foods on weekends and school holidays. Supermarket News (8/5) | GMA News | | | | - Sustainability Summit 2011: Become a leader on critical CPG sustainability issues
The agenda for the 2011 Sustainability Summit is chock-full of sessions and interactive workshops designed to give companies the tools, connections and proactive solutions to accelerate their sustainability agenda.
Join retailer and manufacturer sustainability experts from companies such as Target, Safeway, Ahold USA and Kraft Foods on topics addressing The Global Packaging Project, ethical sourcing, sustainable agriculture and much more.
To get a complete view of the agenda and to help your company become a leader on critical sustainability issues facing the industry, visit www.tpasustainabilitysummit.org.
| Government & Food Safety | | | | - FDA moves forward on gluten-free standard
The FDA is accepting comments as it prepares to set a standard for food labeled gluten-free. The agency's proposal is that food must contain at most 20 parts per million of gluten to qualify, a standard already accepted in the EU and considered safe for people with celiac disease. The Boston Globe (free registration) (8/8)
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