 | News about digital retail commerce |  |
- Netflix banks on variety, not new releases
Consumers typically head to kiosks, retail stores and on-demand services to view newly released movies, so Netflix isn't worried about criticism that its library of new releases is too small, the company said. "Netflix is about variety and instant access to a deep catalog that offers convenience, selection and value," spokesman Steve Swasey said. TheStreet.com (8/25)       | Enriched & Enhanced Product Content Drives Conversions
Increase web traffic and drive conversions by helping consumers find your products and then providing them with the information they need to make a buying decision. Ugam Interactive provides complete content solutions including compelling custom product descriptions, well researched attribution, editorials, product cataloguing, and... Learn More | - Online retail growth bodes well for the holidays
Online retail sales rose $5 billion in the second-quarter of 2011, making it the biggest second-quarter for e-commerce, and the number of online shoppers grew 16%, according to recent data. The numbers have online merchants optimistic about the upcoming holiday season, despite additional economic uncertainty driven by fluctuating stock markets. eMarketer (8/25) - Study: Most online merchants aren't prepared for data breaches
Only 21% of online retailers are prepared to notify their customers if a data breach occurs, according to a new survey from insurance company Jacobson, Goldfarb & Scott, which also showed that 18% of e-commerce companies aren't sure if they're ready or not. Data breaches cost U.S. retailers $6.75 million last year, and notification laws vary by state, making it vital for companies to educate themselves on what's required, said JG&S vice president Barry Cooke. InternetRetailer.com (8/25)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  - Zara works to boost its online retail efforts
While competitors have focused resources on building their e-commerce businesses, Spain's Zara has been building more brick-and-mortar stores. Now, the chain is working fast to catch up online and, starting next month, it will begin accepting online orders from customers in the U.S. Bloomberg Businessweek (8/25) - Indigo aims to transition into full lifestyle retailer
Indigo Books & Music, the largest bookstore chain in Canada, aims to reverse a slide in sales by morphing into a merchant of lifestyle accessories. "We are very pleased with the growth in our digital business, but in the short term our retail business will be challenged," said Indigo CEO Heather Reisman. "We are confident that our strategy to transition to become a full lifestyle retailer will bear fruit." InternetRetailer.com (8/25) 
| Interactive Advertising |  |  | | - Digital outreach appeals to consumers in Asia-Pacific countries
 Brands can get a big boost from digital media in the Asia-Pacific region, according to research from TNS and Campaign Asia that finds consumers are 83.8% more likely to use a brand whose digital presence they encounter. That increase was most pronounced in Thailand, where consumers are 94% more likely to purchase a brand they've encountered online. eMarketer (8/22) - Mentos launches Facebook app to give life guidance
Mentos new Facebook app features "Life Guidance" videos designed to offer advice to boring, vain or lovelorn friends. The video, starring the brand's spokesman, Dragee, takes information from a user's Facebook page and integrates it in Dragee's dialogue. Mashable (8/25) | Shop.org Spotlight | | | | - There's still time to save $100 off Shop.org Annual Summit registration
More than 3,500 digital retail executives are expected to attend Shop.org's Annual Summit, Sept. 12 to 14 in Boston. Featuring keynotes from executives at Google, Rue La La, Charming Shoppes and Columbia Sportswear, the conference is considered the best education and networking opportunity of the year for online retailers. Register by Sept. 9 and save $100 off the onsite rate. Shop.org members, there's still time to redeem your company's free pass. Learn more. - Shop.org SmartStat: Aug. 26, 2011
 13 retailers including PetSmart, Amazon.com and Urban Outfitters have appeared on the STORES Hot 100 Retailers list every year since it was created. Source: STORES.
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