Wednesday, June 13, 2012

5 design flaws to avoid on e-commerce sites

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June 13, 2012
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Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now.
  Online Retail Trends 
  • 5 design flaws to avoid on e-commerce sites
    Online retail sites using anything smaller than a 12-point font are asking for customers to click away, as are poorly designed e-commerce sites, writes Practical Ecommerce's Armando Roggio. His list of five missteps to avoid also includes broken links and sites that don't include a blog. Practical eCommerce (6/12) LinkedInFacebookTwitterEmail this Story
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Over 1,700 CMOs shared their insights on the fundamental shifts transforming business and the world. Find out how they are striking a better balance between investing in solutions that drive efficiency and those that improve decision making, foster collaboration,and enhance customer relationships. Download the free CMO Study!
  Companies in the News 
 
  • Groupon starts paying European merchants faster
    Daily deal giant Groupon has begun paying some European merchants faster, switching to a U.S. payment model as it grows more comfortable doing deals in some European markets. In the U.S., it's standard for Groupon to pay merchants in installments over 60 days, while many European merchants aren't paid until deals are redeemed. Reuters (6/12) LinkedInFacebookTwitterEmail this Story
 
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Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now!
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  Interactive Advertising 
 
  • McDonald's taps mobile, Us magazine for breakfast campaign
    With its sponsorship of Us magazine's Hot Pics section on its mobile platform, McDonald's is reaching users in the opportune morning hours with its campaign for the chain's breakfast offerings. Tapping on McDonald's banner ad takes users to descriptions of the breakfast menu and a locator to find the nearest outlet. Mobile Marketer (6/13) LinkedInFacebookTwitterEmail this Story
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  Legislative & Regulatory 
  Shop.org Spotlight 
  • 5 themes driving the future of digital retail
    No doubt Google, Amazon, Apple, eBay and Facebook heavily influence the world of online retail at every step. But there are new players, such as Pinterest, also affecting the digital scene right now in big ways. During the May is Marketing Month workshop in New York City last month, NRF's Tony Fontana gleaned five themes that all digital marketers should be paying attention to now based on presentations by SAS Institute's Lori Schafer, Gilt Groupe CMO Alexandra Wilkis Wilson, and comScore's Jennifer Vlahavas with The Partnering Group's Peter Leech. Read more. Shop.org Blog (5/11) LinkedInFacebookTwitterEmail this Story
 
  • App or mobile site? A retailer's definitive guide to m-commerce success
    A key driver of mobile shopping is convenience and ease of use, and there is no better way to achieve this than a well-executed mobile strategy. In a recent addition to the NRF Retail Reference Center, mobile solutions provider 5th Finger explains the mobile purchase process for consumers and dissects how some of the industry's leading retailers such as Wal-Mart, Home Depot and Gap are leading the pack in this space. Download the white paper. LinkedInFacebookTwitterEmail this Story
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