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  - Google launches retailer rating system
Google has made its Trusted Stores program available commercially, after early tests showed that the program helped participating online retailers boost both conversion rates and average order sizes. The program shares ratings of retailers' shipping and customer-service performance. Internet Retailer (6/11)      - Online jewelers add security with digital hallmarks program
 British law requires all gold, silver and platinum jewelry sold in the U.K. to be hallmarked by one of four offices qualified to certify the authenticity of the piece. Now, online jewelers are signing onto a digital version of the hallmarking program aimed at giving online sellers additional credibility and cutting down on online sales of counterfeit jewelry. The Telegraph (London) (6/12)  | Over 1,700 CMOs shared their insights on the fundamental shifts transforming business and the world. Find out how they are striking a better balance between investing in solutions that drive efficiency and those that improve decision making, foster collaboration,and enhance customer relationships. Download the free CMO Study! |
 - How search is driving brands to go social
Search engines have made consumer-led and social content an important factor in search rankings, writes Angela Bandlow, and that gives brands more incentive to invest in social media and spur consumer-created content that can fuel search engine hits. "In order for brands to maintain their SERP prominence, it is imperative they launch marketing strategies that foster the creation and sharing of consumer stories about their brand," Bandlow writes. SmartBrief/SmartBlog on Social Media (6/11) - Consumers are careless with smartphone security
 Although smartphones are beginning to take on many of the same data and payments functions of a wallet, PayPal research in Australia shows that few consumers take the appropriate security precautions, such as password protecting their devices, wiping data from stolen phones or changing their passwords for websites they visit. Inside Retailing Online (6/12) - Going viral is all in the game for Louis Vuitton
Louis Vuitton is promoting a game case with its signature pattern via a 60-second animated video called "All Aboard Games." The video was launched on its New, Now online magazine and on social networks. "I think the strategy is to get the video to go viral among the Louis Vuitton's following," said digital brand strategist Josh Harcus. Luxury Daily (6/7)  | Discover Balanced Travel at Element Hotels
Experience all the essentials of balanced travel at Element. With natural light, healthy options and all the tools you need to stay productive on the road. Plus breakfast, Relax evening receptions and WiFi — all FREE. Book now and enjoy 20% off at www.elementhotels.com |
  - Martha Stewart adds vice president to lead e-commerce
Martha Stewart Living Omnimedia has named former Urban Outfitters executive Michael Robinson to expand the brand's e-commerce presence and to help build the brand's online retail partnership with J.C. Penney. At Urban Outfitters, Robinson led the development and launch of Anthropologie's online retail site. Internet Retailer (6/11) - Alibaba will subsidize sellers this summer
China's Alibaba Group Holding plans to spend $47 million this summer on product promotion, some of it to provide subsidies to persuade sellers on its Tmall website to cut prices. The move is the company's latest in a growing fight for market share with rivals including 360Buy.com and Tencent Holdings. Bloomberg (6/12) - State Department aims to sign Amazon to Kindle Touch deal
The State Department identified Amazon's Kindle Touch as the only e-reader that meets the government's strict requirements. The government aims to seal a deal to ship a minimum 2,500 units to U.S. embassies. The no-bid contract could become a five-year, $16.5 million deal. CNET (6/11) - Lightspeed raises $30 million in new funding
Montreal-based retail management software maker Lightspeed has won $30 million in new funding from Accel Partners, which also invested in Facebook and Groupon. The company aims to offer a platform that improves the in-store shopping experience by combining it with the best aspects of online retail. Women's Wear Daily (subscription required) (6/12)  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
- BMW's online push yielded high-performance ROI
As Internet-savvy consumers reach the age where they can afford luxury vehicles, automakers such as BMW and Mercedes are working the channel tirelessly. BMW, for example, says it added $110 million to its bottom line from a 1-series Web campaign, which included 3.1 million views of five YouTube videos, resulting in 20,000 additions to the sales funnel. "These are leads that said 'I want to have this car.' This was one of the best returns on investment in media and marketing that we've had so far," said BMW's head of Web marketing, Florian Resinger. Bloomberg Businessweek (6/11)  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 | Shop.org Spotlight | | | | - Register by June 15 to save $300 on Shop.org's Annual Summit
The early registration rate for digital retail's most influential event expires this Friday. Attracting more than 4,000 last year, the 2012 Shop.org Annual Summit, Sept. 10-12 in Denver, features the latest trends and tactics in omnichannel retailing from retail's brightest leaders, including keynotes from executives at Toys R Us and Nordstrom. Bring your team and save even more. Learn more or register. - Best practices to achieve prominence in the health and beauty market
Health and beauty is one of the most fiercely competitive categories online with some of the world's most recognizable brands such as Lancôme and Estee Lauder vying for consumers. In a recent addition to the Shop.org white paper library, Innotrac profiles the dynamics and diversity of the health and beauty segment and identifies opportunities for these e-commerce merchants to extend their brand experience. Download the white paper.
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Shoppers plan to spend $78.52 on electronics or computer-related accessories online this Father's Day. Source: 
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