 | News about digital retail commerce |  |
- Facebook's free features appeal to retailers
Retailers are making the most of all the free features on Facebook, but many balk at paying to advertise on the social site, according retail experts. "With all Facebook's free stuff, retailers don't have to worry whether it works very well. But the moment they pay a nickel, there has to be accountability," said ShopRunner's Fiona Dias. The Sun (Baltimore)/Reuters (6/15)       | Hear from branding expert Martin Lindstrom, author of "Brandwashed" as he shares his latest findings on how people experience products and what motivates them to buy. Learn from retail experts how you can best respond to this new empowered consumer. Join IBM for this online event, June 21 at 11:00 AM EDT. REGISTER today! | | Online Retail Trends |  |  | | - China's foodies boost online shopping for edibles
A growing number of Chinese consumers are spending more of their food budgets online as they seek out unusual and sometimes exotic edibles not offered at the local supermarket. "I like to purchase food online because it allows me to buy food without geographical limitation and enables me to enjoy the best prices in the market," said 29-year-old Yang Hui, a white collar worker who spends about $635 on online food purchases annually. Asia News Network (6/18) - Consumers are enthusiastic tablet shoppers, till they hit a snag
 More than 20% of U.S. consumers will have used a tablet device by the end of this year and more than half of these will use the device for shopping, according to an analysis. But retailers should note that more than a third of tablet users say that a bad tablet shopping experience on any particular site makes them less likely to return to that site via any channel, according to this article. eMarketer (6/15) - Social shopping and the next wave of fashion retail
Online retailers have changed the face of fashion retail with policies that encourage consumers to order clothing and shoes and easily return the pieces that don't work, writes Monogram co-founder and former Amazon product manager Leo Chen. Now, social sites such as Pinterest and personalized services such as Siri are ushering in the next wave of fashion retail innovation, he writes. TechCrunch (6/16)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  - Online tracking jumps amid real-time advertising bidding
Online tracking at the 50 most-visited websites has jumped since 2010, despite a rising tide of privacy concerns, according to data-management company Krux Digital. The increase is largely because of advertising auctions called real-time bidding exchanges, in which companies vie to buy data that help them better target ads. The Wall Street Journal (6/17)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- How Amazon's cloud gained traction in Washington
Federal agencies looking to cut budgets without falling behind in computing power have been a boon for Amazon Web Services, which offers the ability to add and pay for computing power as needed. "Amazon -- being a cheap, visible infrastructure-as-a-service vendor -- saw an opportunity, and no one else was really doing it like them," tech analyst Jillian Mirandi said. The Washington Post (6/17) - French online retailer to open more stores
France-based online retailer Pixmania has opened 20 brick-and-mortar stores in Europe and plans to add new markets in the coming years as it appeals to the majority of consumers who still opt to buy their furniture, electronics and other items in stores, says co-founder and vice president Jean-Emile Rosenblum. Internet Retailer (6/14)  | In the business world, every advantage counts.
Give your career a more powerful advantage with an MBA from Strayer University. With a focus on leadership, strategy, technology and ethics, you can prepare yourself for the ever-evolving workplace and immediately begin to boost your career. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Fendi's ads on Vogue.com eye the aspirational
Fendi is running interactive ads for its eyewear on Vogue.com. Digital strategist Vic Drabicky speculates that the Italian company may be pushing its glasses rather than couture to create "an easier entry-point to the brand for aspirational customers." Luxury Daily (6/18)  | Save your seat for Shop.org's Online Merchandising Workshop
Experience inspiring keynotes, tactical panels, interactive roundtables and individual website critiques that give you ideas you can use right away. And with just 300 attendees, it's easy to make lasting connections. Join us in San Diego July 16-18 for this year's event. Register now. | | Legislative & Regulatory | | | | - Retailers push harder on online sales tax
Retailers and NRF are campaigning harder to convince Congress to pass a bill allowing states to require online retailers to collect sales tax, shifting the responsibility to pay the tax from consumers to merchants. "Whether you purchase goods at a store or over the Internet, it's your obligation to pay sales tax on the item. But the majority of people don't do that, and that's why we have this tax gap," said NRF President and CEO Matthew Shay. The Columbus Dispatch (Ohio) (6/17) | Shop.org Spotlight | | | | - How Nike, Tommy Hilfiger use photography to help drive conversions
Prolonged site visits and merchandise integrity are just a few key responses to fabulous product photography. At Shop.org's Online Merchandising Workshop, July 16 to 18 in San Diego, executives from Nike, Tommy Hilfiger and Sandbox Studio will discuss best practices for the use of photography and video to drive online sales and keep customers coming back for more. Learn more. - Why going local is the most effective attribute of the SoLoMo trend
As SoLoMo continues to evolve from a buzzword to a trend, new research has shown that retailers who effectively leverage the "local" aspect will best connect with this highly influential segment of consumers. Presenting this new data at Shop.org's digital retail marketing workshop in New York last month, Melissa Parrish from Forrester Research explained what retailers must do to reach this segment of super-connected customers to solve the SoLoMo puzzle. Read more.
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Tablet device adoption grew 216% in the U.S. during the 2011 holiday season. Source: 
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