| News about digital retail commerce |  |
- Google, Amazon apply for slew of new domains
Google spent $18.7 million in application fees in its quest to register 101 new domains including .mom, .dad and .kid, and Amazon applied for 76 new domains including .book, .movie and .zappos, the Internet Corporation for Assigned Names and Numbers revealed Wednesday. The results of the first round of applications illustrates NRF's point that letting companies control the new domains could result in anti-competitive practices, says general counsel Mallory Duncan. "Consumers going to that domain may not realize that all of their shopping is being done with one company instead of a competitive market." The Washington Post (6/13)       | Five Customer Behaviors that Deserve Your Attention NOW!
Behaviorally targeted messages perform 3x's better in terms of revenue per send than traditional email communication. If you're not segmenting behavior and using it to drive marketing, you're missing out on valuable conversions. What behaviors should you be capturing and how should your marketing capitalize on those? Download the tip sheet - www.igodigital.com/segment | |
- E-commerce investments are on the rise
Investors significantly raised their investments in e-commerce ventures in the fourth-quarter of 2010 and they have been boosting their stakes since then, with flash-sale and daily deal ventures proving particularly popular, according to CB Insights. Practical eCommerce (6/14)  | Deliver a Personal Shopping Experience Across Multiple Channels
View this webinar to learn how Moosejaw Mountaineering, an outdoor recreation apparel and gear retailer, gets into the heads of its customers, finds out what they really want, and then engages the customer on a very personal level to deliver a seamless experience across all channels. Click here to view the webinar now. |
  | New Media & Technology |  |  | | - How Belly approaches customer loyalty
Start-up Belly has signed more than 1,600 stores for its universal customer-loyalty program that lets retailers do away with individual cards while adding even more individuality to their programs, says CEO Logan LaHive. One comic book store owner lets loyal customers punch him in the gut once they've saved up enough points. "That doesn't work for every business, but that's why we offer the ability to customize." Fast Company online (6/14) - Delving into "Likeonomics"
 Marketing strategist and "Likeonomics" author Rohit Bhargava will share his insights at the Shop.org Online Merchandising Workshop, identifying hot trends such as "social personalization." In this interview, he also shares thoughts on the success of Pinterest, the role of social media strategy and the reasons behind his passion for marketing. Shop.org Blog (6/14)  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN.
Plus:
• 3X points on Airfare
• 2X points on Gas and Shipping
• 1X points on everything else
LEARN MORE †Terms and Restrictions Apply. |
  - Alibaba launches online bookstore
China's Alibaba Group Holding launched a bookselling service at subsidiary Tmall.com, with more than 1,000 independent booksellers offering 1.3 million titles. Industry watchers expect the venture to increase competition with Dangdang and Amazon. China Daily (Beijing) (6/13)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
| Interactive Advertising | | | | - Michael Kors campaign, blogs focus on "wearability"
Blog posts and online videos starring employees wearing the styles are the centerpiece of a new campaign from Michael Kors. The "Living the Kors Life" campaign is designed to show younger consumers how the designer's styles can fit into their daily lives. Luxury Daily (6/13)  | HSN, One Kings Lane, OnlineShoes.com to speak at Online Merchandising Workshop
Sign up now for Shop.org's Online Merchandising Workshop at La Costa Resort near San Diego, Calif., July 16-18, to learn tactics for boosting conversions, reducing shopping cart abandonment and more from top retailers and experts. Register now. | | Shop.org Spotlight | | | | - Shop.org Board nominations now open: Join the brightest group in digital retail
As a strategic head of NRF's digital retailing community, the Shop.org Board of Directors contains an all-star cast of thought-leaders in the industry. Shop.org Executive Director and SVP of Communities Vicki Cantrell asked some of the current members, including executives from Under Armour, Crate and Barrel and Demandware, to share the best part of serving on the board, which is accepting nominations through June 22. Learn more. Shop.org Blog (6/13) - How to optimize your site for performance and safety in 2012
The spring shopping season presents a great opportunity to make sure your website is prepared for another busy year, especially during the busy online shopping times to come. But where does e-commerce security fit in to the overall customer experience? In a white paper on Shop.org, Nancy Levin, group marketing manager in McAfee's Web Security division, identifies five best practices that will help secure your virtual marketplace to increase consumer confidence and turn your online shoppers into buyers. Download the white paper.
| SmartQuote | | | |  | Give every man thy ear, but few thy voice."
--William Shakespeare,
British playwright  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, June 13, 2012
- Tuesday, June 12, 2012
- Monday, June 11, 2012
- Friday, June 08, 2012
- Thursday, June 07, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
More than half of tablet owners will use their device to research products and compare prices this Father's Day. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.