| News about digital retail commerce |  |
- Study: Mobile shoppers prefer PayPal to plastic
About 67% of mobile shoppers choose PayPal or a similar service instead of credit cards to pay for their purchases, compared to 38% of online shoppers, according to a study by ShopVisible. "Even if alternative payment methods don't constitute a large percentage of your existing web business, you should reconsider the relative importance when it comes to your mobile strategy," says CEO Sean Cook. Internet Retailer (6/7)       | Retail Touchpoints Exposed! Do Top Retailers Measure Up?
Are today's retailers truly connecting with customers? We sent our experts into the field to find out how well today's top 100 fastest-growing retail chains are using web, email, mobile, social networking, and in-store environments to engage customers. Find out how the 2011 STORES® Hot 100 Retailers stack up. Download Retail Touchpoints Exposed! | |
- P&G brings mobile shopping to NYC and Chicago
Procter & Gamble's @PGMobile truck is traveling around New York City, giving residents an opportunity to scan QR codes with their mobile phones to order P&G products from Wal-Mart Stores. Similar QR codes will be on display at bus shelters in Chicago. "People have yet to really adopt buying consumables online," said P&G spokesman Tim Marrin. "We think having free delivery, and getting this message out to urban shoppers who don't have access to Wal-Mart stores, is a great first start." MediaPost Communications/Online Media Daily (6/7), Drug Store News (6/7)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 | New Media & Technology |  |  | | - Social media isn't a numbers game
Successful social media marketing depends on the quality of your interactions with consumers, not on the quantity of followers or "likes" you accrue, writes Chris Street. It's important to remember, too, that the meaning of "quality" is determined by your customers, not by your own internal goals. "If your idea of quality social media engagement is to push broadcasting selling messages at your audience, you can expect them to vote with their mouses and click elsewhere," Street writes. Social Media Today (6/6)  | Earn 5X Points on Shipping for the first 3 months and 2X thereafter†
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  - Zappos to take Amazon name in Kentucky
Amazon-owned Zappos will turn its Kentucky warehouse business over to its parent company this fall, and transfer more than 3,000 in-state workers to Amazon. The online shoe-seller is making the change to take advantage of Amazon's existing fulfillment center capabilities, CEO Tony Hsieh said in a letter to employees. The Courier-Journal (Louisville, Ky.) (6/7) - Gilt is "doubling down" on flash sales
Gilt Groupe's flash-sale business has proved increasingly successful, and the company has increased investment in that area while cutting back on other efforts, co-founder Alexis Maybank said. Gilt also upgraded its website to add language capabilities and other features to serve a growing number of global customers, she said. Reuters (6/7)  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution, and learn which SMB eCommerce solution you should consider for your business. Click here for your complimentary copy. |
  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 | Shop.org Spotlight | | | | - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a white paper posted on Shop.org, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper.
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Nearly two-thirds of retailers said they will begin utilizing the collaborative forecasting, planning, and replenishment (CFPR) process to share business data with their supply chain partners this year. 
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