Why do Marketing Professionals use Excel?

Simple to use,  easy to implement marketing and telesales workflow, data management and analytics in the cloud.   ______________     Facebook     Linked IN         Twitter       YouTube ______________   Do you still had a need for an extremely low cost marketing tool that could track all advertising, branding, and marketing activities and budgets.  You were using Excel, and were in need of a more robust marketing activity grid/calendar/media plan, that can:    manage and track marketing forecasts and discrepancies   manage and track multiple agencies and vendors activities  provide internal marketing and understanding of cross-channel campaigns planned and in-flight (e.g. so DM knows what TV or Radio is doing) and it needed to be economical, less than the cost of filling your gas tank   Can we discuss this new marketing tool  that is being used by the World's Largest Hotel Franchise, the USA's Second Largest Tax Organization, the USA's Largest Telecommunications Company?    Please contact me at ghughes@upperquadrant.com.    Talk to you soon.  Regards, Glenn 571-262-2589 Feature - Benefit Intelligent Marketing Grid Excel Built for Marketers - the first spreadsheet was named VisiCalc, NOT VISI-Marketer Yes Access Anywhere via Browser - aggravated with trying to access a corporate drive, downloading or find a spreadsheet that was e-mailed Yes Simultaneous User - try that with Excel Yes Cross Channel Visibility- captures all marketing's activities. The web group can see what TV has planned; DM can coordinate messaging with other marketing channels, etc. Yes Real time - frustrated by waiting for your colleague to finish-up their updates Yes User Accounts** define who can edit, who can see, and who should be blind Yes Role Based Visibility ** - You don't want your agency to change a drop date, but you want them to know when the launch date is Yes Role Based Editable ** you designate who can update a specific column, row, even down to cell-level edits Yes Built in Marketing Work Flow - never miss a deadline, set up your own auto-reminder when it is your turn to add your value to the campaign, such as a coupon code, 800# or landing page Yes Manage Multiple External Marketing Vendors - Have two DM production companies working two unique DMAs, not a problem! One Vendor can NOT see the other Yes Work-flow Segmentation - when finance enters in budget, and marketing releases campaign, creative agency is notified and begins their work - comprehensive work-flow marketing workbench Yes Manage Multiple Products/Brands # - Monitor all brands and products from one marketing grid from one portal Yes Manage Multiple External Agencies Team - Need to see where every agency is within their work flow, immediate side by side comparison Yes Historical Change Capture - get notified whenever a change takes place, and see what changes were made Yes A/B Test and Control # - need to test new offers or curatives; Simple & Easy Yes Collaboration - send emails from within the marketing plan, add notes and comments Yes Yes Built in Marketing Best Practices - list management standardized for accurate marketing reporting Yes Lite database functionality Yes Yes Enterprise Database Functionality# - consumes data from: PeopleSoft, Informatics, JD Edwards, Lawson, Oracle, Salesforce, SAP, Microstrategy, Call Centers, Omniture, Atlas, Google, Double-Click Yes Integrated with Excel - one click export into Excel (import optional#) Yes Yes Easy to Use, Easy to Learn - if you know how to use Excel, you can use this marketing grid Yes Auto-Populate Data Automation - TV, Radio, DM, Alt. Media, Web, Call Center, Retail, + Yes Automation - eliminates swivel chair aka the need to enter the same data into several unique, yet different systems + Yes About Upper Quadrant Multi-Vendor, Multi-User, Multi-Agency, Multi-Channel Media Grids/Calendars/Schedule Solution Automated Tracking Setup and Workflow for Coupons, Affiliates, Landing Pages and 800# Dynamic, Real-Time Dashboards and Score Cards; limited only by your imagination Upper Quadrant's marketing-centric BI tool allows: finance, brand finance, marketing, sales, the web group, brand strategy and marketing operations to speak the same language.   Enthusiastically aligning each group, by having one version of the truth, which answers the question:  "How do we drive sales revenue and share value?"  for [not provided]. ---------------------------------------------------------------- , your privacy is important to us and we follow all laws regarding SPAM.  We offer a straight forward mechanism offering you a way to reject future messages – follow this web-page for an easily-accessible, legitimate way to reject future messages removing you from our distribution list.  You will receive a confirmation email shortly thereafter.