  | News about digital retail commerce |  |
- Pier 1 to launch limited home delivery in July
Pier 1 Imports will bring back home delivery for online orders in July, a year after relaunching its online retail sales. The company will continue to offer free shipping for orders picked up at its stores, said CEO Alex Smith, who added that home delivery will never be free, as the company's primary goal is to drive traffic to the chain's stores. Fort Worth Star-Telegram (Texas) (6/26)       | Benchmark & Improve Vendor EDI Compliance
The Trading Partner Intelligence-EDI Compliance application from SPS Commerce helps retailers and e-tailers measure vendors' EDI compliance. Learn more about our cloud-based analytic applications for scorecarding and enhancing vendor compliance. For more information, please call 1-866-245-8100. | |
| Online Retail Trends |  |  | | - Agency turns Tumblr into an e-commerce platform
Oregon-based ad agency Coexist Digital has developed an e-commerce platform for Tumblr, allowing people to buy products without leaving the page they're on. The platform's first commercial user is Jeni's Splendid Ice Creams, an ice-cream vendor that plans to use Tumblr as a kind of "pop-up shop" to complement its main website. "We're thinking of it as an outlet to do some smaller sales and sell some [limited-edition] products that we wouldn't put on our website," said Jeni's Marketing Director Ryan Morgan. Advertising Age (tiered subscription model) (6/27) - Online retail success in Russia means knowing the market
 Russian e-commerce company OZON.ru is booking more than $1 million in daily sales, with its success driven in large part by understanding the playing field -- in a country where the postal service is too pricey and undependable, the company created its own delivery service. The country's unique circumstances requires an understanding that native companies have and outside players need to develop if they hope to make a mark there, experts say. Fortune (subscription required) (6/27)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - One size does not fit all luxury brands in social media
All upscale brands need to have social media presences, but the recipe for success varies depending on the brand's age, image and history, says Spring Creek Group senior strategist Ron Schott. "I think more established brands can try new things without giving up who they are, which is part of the allure of digital and social marketing," he said. Luxury Daily (6/27) - Customer service via Facebook marks interaction edge
Some categories do better than others at encouraging interaction on Facebook, according to a Socialbakers study. Telecom, airline and financial firms have a better response rate than the electronics, automotive and alcohol categories, for example. The key may be in how the various categories use Facebook for customer relations. Telecoms such as Personal Argentina respond to 89% of wall posts, compared with an overall average of 30%. ClickZ (6/27) - Shopkick, MasterCard join to reward in-store purchases
MasterCard holders now can link their cards with Shopkick's Buy & Collect program to earn automatic "kicks" when they make certain in-store purchases. The goal is to provide an incentive for customers to make purchases at the bricks-and-mortar stores they're shopping in rather than using them as showrooms for making online purchases. TechCrunch (6/27)  | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. ENTER TO WIN an Apple®MacBook Air® when you learn more. |
 - Mattel offers mobile toy shopping for on-the-go moms
Engaging mothers who often prefer to shop for toys and games online, Mattel has launched a mobile site for a variety of its brands. The site includes a variety of ways to search for products, including by age category, as well as a GPS-enabled store locator and speedy checkouts with a PayPal feature. MobileCommerceDaily.com (6/28)  | INC: The Keys to Smart and Profitable Business Credit Management — As growing companies focus on closing sales and offering payment terms, it becomes even more critical to establish an effective credit management system. Learn about the tools you need to improve credit processes and mitigate risk. Download the whitepaper today! |
- Survey: Ads on multiple sites spur spending
More than half of consumers are more likely to purchase a product they've seen advertised on multiple websites versus items they've only spotted on the brand or retailer's site, according to research from Forrester Consulting. The findings have retailers planning to boost their spending on affiliate marketing in an attempt to reach more shoppers. Internet Retailer (6/27)  | You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. |
 | Shop.org Spotlight | | | | - Sephora's digital makeover: 3 tips for finding similar success
Sephora is well known for its visionary beauty-retail concepts, but it's its recent digital makeover that's starting to turn heads. Shop.org Senior Director of Content and Community Artemis Berry explains how one of the world's most recognizable beauty retailers incorporated SoLoMo into their entire marketing strategy to revamp Sephora.com and deliver a personalized, social shopping experience. Read more. Shop.org Blog (6/28) - How Toys R Us thrives with omnichannel strategy
Big-box stores aren't all dying out; many are simply evolving. Jerry Storch, CEO of Toys R Us, will share the importance of implementing an omnichannel approach in a keynote at Shop.org's Annual Summit, Sept. 10-12 in Denver. Storch will also demonstrate how Toys R Us is leveraging all channels to incorporate stores, Internet, mobile, social and local components to drive long-term growth. Learn more.
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More than 30% of back-to-school shoppers will do more comparative shopping online this year. Source: 
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