 | June 14, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Chiquita and Little League team up for summer
Chiquita Brands International and Little League Baseball will launch the Chiquita FanFun campaign this summer, featuring a sweepstakes, a dedicated Facebook page, a mobile application with a store locator and collectible Little League stickers sold with bananas. Chiquita is the official fresh snack of Little League. Progressive Grocer (6/13)        | A new generation is changing the grocery aisle. Notorious for being marketing savvy and environmentally conscious consumers, Millennials are shaking up a range of industries—from fashion to insurance. Now, food manufacturers and retailers have to offer new products and solutions to capitalize on the opportunity with young adult shoppers. By Brand Amplitude. Click here for the full story. | - More than half of dads say they are primary grocery shopper
Dads are increasingly taking over the family shopping list, with 52% reporting being the household's primary grocery shopper, according to the 2012 Cone Communications Year of the Dad Trend Tracker. The survey also found that a higher percentage of dads than moms prefer getting in and out of the store as quickly as possible. Dads are also twice as likely as moms to seek input from other family members on what to put on the shopping list. GroceryHeadquarters.com (6/13)  | Deliver a Personal Shopping Experience Across Multiple Channels
View this webinar to learn how Moosejaw Mountaineering, an outdoor recreation apparel and gear retailer, gets into the heads of its customers, finds out what they really want, and then engages the customer on a very personal level to deliver a seamless experience across all channels. Click here to view the webinar now. |
  - Improved supply chain management key to profit margin health
While many companies struggle to increase profit margins in a continually weak economic climate, better supply chain planning can help retailers improve net margins by as much as 3%. Reassessing buying and merchandising strategy will also be important to survival, especially as more retailers embrace growth through multichannel selling. Retail Week (U.K.) (subscription required) (6/13)  | Over 1,700 CMOs shared their insights on the fundamental shifts transforming business and the world. Find out how they are striking a better balance between investing in solutions that drive efficiency and those that improve decision making, foster collaboration,and enhance customer relationships. Download the free CMO Study! |
 - Pepsi takes 'Uncle Drew' viral video to primetime
Responding to the viral popularity of its "Uncle Drew" Youtube video starring and directed by NBA Rookie of the Year Kyrie Irving, PepsiCo took the unusual step of making the video into a primetime television spot that aired during Game 1 of the NBA Finals. The low cost of producing high-quality online video aimed at going viral means that Pepsi has more money to spend on large ad buys for the spot, a model that marketers may look to in the future. Fortune (subscription required) (6/13)  - Hy-Vee plans to "reassert" in pet and baby products, CEO says
Hy-Vee CEO Randy Edeker said the chain will focus on developing pet and baby offerings. Edeker also noted fierce competition from online retailers and said the company will "experiment" with how to deliver products in a way customers value. "We have to think different, modernize, we have to go where our customers are going," he said. "We have to study our customers' lifestyles." Supermarket News (6/13)  | Optimal food texture in less time. Our DIAL-IN® Texture Technology and PRECISA® texture systems help you rapidly target and achieve your texture goals in soups, sauces and dressings. Let our experts help you save money on oils and solids, meet an industry benchmark or enhance pleasing textural attributes. Find out how. |
| Health & Wellness |  |  | | - Eye tracking research shows need for larger, less cluttered food labels
A team of scientists studying data from eye tracking research say that food labeling could help consumers comprehend nutrition information better if labels were bigger and more centrally placed, contained less clutter and featured the most important nutrients listed closer to the top. The team reviewed the total body of research that used eye tracking technology to measure how consumers read the labels. FoodNavigator (6/13) | GMA News | | | | - Do you have the right tools in place for prevention of intentional adulteration?
While most food processing firms invest considerable resources in their food safety systems intended to minimize occurrence of accidental adulteration, oftentimes the same cannot be said of programs designed to deter intentional adulteration. Such programs, traditionally referred to as food defense, entail an entirely different tool box to achieve desired objectives. On Wednesday, June 27, join GMA for the Food Defense Fundamentals: Food Safety Modernization, FSIS, and Economically Motivated Adulteration webinar to learn about food defense and economically motivated intentional adulteration tools for food processors. In this workshop, industry experts will cover critical issues and techniques required to minimize opportunities for intentional adulteration. Learn about food defense, why it requires a different tactic than food safety, and how to implement those approaches. Register or get more information.
| Government & Food Safety | | | | - Op-ed: federal sugar program needs to go
The federal sugar program has kept sugar prices artificially higher than in the rest of the world, cost Ohio jobs and should be ended, says an editorial from the Columbus Dispatch editorial board. Ohio confectioners, bakers and other food manufacturers are hampered from expanding their businesses, which already employ more than 30,000 people in the state, and the federal supports benefit only a small number of large producers. The Wall Street Journal (6/12), The Columbus Dispatch (Ohio) (6/13) - Will movie popcorn, milkshakes join list of banned treats in NYC?
The New York City Board of Health is moving forward with Mayor Michael Bloomberg's controversial proposal to ban the sale of large soft drinks in movie theaters and other venues, but some board members are also hoping that popcorn and other high-calorie concessions may also get the boot. "There are certainly milkshakes and milk-coffee beverages that have monstrous amounts of calories," said board member Dr. Joel Forman. New Yorkers currently oppose the proposed ban 51% to 46%, according to the latest Quinnipiac University poll. International Business Times (6/13)
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