  | June 28, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- More Orville Redenbacher flavors pop into Canada
ConAgra brand Orville Redenbacher's Gourmet Popping Corn has added four flavors in Canada. The ready-to-eat popcorn is now available in Sweet & Salty Kettlecorn, White Cheddar Gourmet Popcorn, White Cheddar Chipotle Gourmet Popcorn, and Dill Pickle Gourmet Popcorn. Food Business Review (6/27)       - Fiber One brownie line gets a cookie flavor
General Mills added a chocolate-chip-cookie variety to Fiber One 90 Calorie Brownies, made with semisweet chocolate chips and containing 20% of the daily fiber requirement. "Fiber One 90 Calorie Brownies have been a huge hit with consumers since their introduction last summer," said Kerry Delaney, associate marketing manager for General Mills. Drug Store News (6/27)  | How will economic recovery impact corrugated container prices? Mill closures have caused supply issues for the industry over the past few years. However, recovery is nearing and capacity is expected to increase as mills come back on line. Find out what IHS Analysts are forecasting for supply, demand, pricing, labor rates, and more. Download a complete corrugated container outlook. | | Trends |  |  | | - Study sees changes ahead for food-at-home industry
"Trouble in Aisle 5," a study by investment bank Jefferies and advisory firm AlixPartners, says changing demographics and other factors will transform how consumers shop for food. "We envision an environment that will require increased nimbleness and a relentless focus on the consumer for established food manufacturers and retailers, and the potential for rapid growth for new concepts and products," said David Garfield, managing director at AlixPartners. Progressive Grocer (6/27)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Data indicates continued economic "softness"
The global economy remains soft, with global real GDP expected to increase 2.7% this year and the U.S. economy expected to grow 2%, according to IHS Global Insight Economists. "Retailers and manufacturers will continue to keep lean inventories," said Sara Johnson of IHS. "And credit is still hard to obtain." Supply Chain Management Review (6/25)  | Your business deserves easy savings.
Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services.
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 - In Kleenex ads, sneezing is a breeze
Kleenex has launched a commercial with children dancing and singing a song called "Shield Sneeze Swish," urging users to shield their nose, sneeze, then swish the used Kleenex into a trash basket. "Grab a Kleenex tissue to help keep your hands clean, every time you sneeze no matter where," they sing. "Ya gotta shield, sneeze, swish like you just don't care." The New York Times (tiered subscription model) (6/27)  | You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. |
 - Grocers join childhood-fitness program in Mich.
Retailers including Kroger, Meijer and Spartan Stores signed on for Pure Michigan FIT, a program promoting nutrition and fitness for children age 5 and younger. The chains will hold events and provide information to increase nutrition education. Supermarket News (6/26)  | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. ENTER TO WIN an Apple®MacBook Air® when you learn more. |
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| Government & Food Safety | | | | - USDA and Ad Council partner to promote food-safety techniques
The U.S. Department of Agriculture has collaborated with JWT New York and the Ad Council to develop Food Safe Families, an outdoor advertising initiative that will highlight safe food preparation and handling techniques, as well as foodborne-disease risks. The campaign, which aims to fight food poisoning over the Fourth of July weekend, in addition to out-of-home announcements, will also have an integrated social media program and television, print, radio and online advertising in English and Spanish. MediaPost Communications/MediaDailyNews (6/27)
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