Thursday, June 28, 2012

Don't let emotions ruin your CRM initiative

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June 28, 2012
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The Leaderboard 
  • 6 ways to keep the big picture in focus
    Leaders should take a "chin up" approach to make sure they are seeing the big picture, writes Kevin Eikenberry. "You can't drive a car safely or effectively by looking just past the hood ornament, and you can't lead by looking at your feet." Leaders can accomplish this by keeping their goals in mind and by setting aside time for planning, he writes. KevinEikenberry.com (6/27) LinkedInFacebookTwitterGoogle+Email this Story
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Sales Strategies 
 
  • A clear indication of how you did in the first half of the year
    Now that the second quarter is almost over, it's a good time to assess the performance of your sales organization, writes Ryan Tognazzini, who provides a tool that can be used to evaluate the performance of your representatives. If things aren't going so well, it isn't too late to take action, he writes. "Start by focusing on your installed base to determine if you can cross or up-sell anyone. Then, get laser focused on late-stage sales opportunities." Sales Benchmark Index/Sales Force Effectiveness Blog (6/27) LinkedInFacebookTwitterGoogle+Email this Story
  • How to spot sales reps who can bring in new business
    You can determine whether sales representatives will be able to identify new prospects by asking the right questions during the interview process, writes Kendra Lee. For example, you should ask job candidates about how they form their prospecting lists and what strategies they use to attract new customers. Also, you should role-play a cold call to determine how skilled they actually are. The VAR Guy (6/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Authenticity is vital to sales success
    Everywhere in the world, sales is a key yet sometimes frustrating part of doing business. "[S]ometimes you have customers and you want to kill them. But you're not allowed to," said Abdelmajid Rais El Fenni, who deals in carpets and rugs in Tangiers. Successful salespeople are able to align their approach to selling to their personalities, writes Philip Delves Broughton. Harvard Business Review online/HBR Blog Network (6/27) LinkedInFacebookTwitterGoogle+Email this Story
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Daily Data Points 
 
  • Durable-goods orders and home sales provide a plus for economy
    Positive data for pending home sales and durable-goods orders in May allayed concern that the economy is bound for recession. Orders of durables climbed 1.1%, the first gain since February, and pending home sales increased 5.9%, after a 5.5% dip in April. "The economy is growing, but it's still muddling through," said Joseph LaVorgna, chief U.S. economist at Deutsche Bank Securities. Bloomberg (6/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration.
On the Road 
 
  • Airlines encourage business travelers to upgrade out of coach
    Many airlines are hoping that they can lure business travelers into paying a little extra for premium coach seats or a spot in first class, writes Joe Sharkey. "Most airlines are quietly hoping that poor conditions in standard coach, where legroom is often reduced as seats are added, will motivate more business travelers to buy their way out of the sardine can," he writes. The Seattle Times/The New York Times (6/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more.
App Update 
 
  • Don't let emotions ruin your CRM initiative
    Just as minor-league baseball players may be motivated to stay in the game because they've already put so much time into it, company leaders may be unwilling to change the way they do business for emotional reasons, writes Christopher J. Bucholtz. However, this sort of rigidity can stop a CRM initiative from being successful. "Early in the CRM selection process, it's critical for businesses to gain a brutally honest and thoroughly candid understanding of which processes work and which do not," he writes. CRM Buyer (6/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here.
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Making Small Talk 
Editor's Note 
  • SmartBrief launches SmartBlog on Education
    SmartBrief has launched its fifth blog on the SmartBlogs network, SmartBlog on Education, bringing together expert educators to talk about the education issues that matter most. LinkedInFacebookTwitterGoogle+Email this Story
 
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SmartQuote 
If you can remain conscious of the emotional reactions that aspects of CRM planning and deployment cause, it's much more likely that you can make choices based on what's really best for your customers and your company."
--Chris Bucholtz, technology journalist, writing at CRM Buyer
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