  | News about digital retail commerce |  |
- Orbitz to offer Mac users more expensive hotels
Hotel e-booking site Orbitz is now targeting its offerings to potential customers based on their computers' operating systems. Mac users, who typically spend about 30% more on hotel bookings, will be shown pricier hotels, while Windows users will see cheaper offerings. The move is part of a broader trend that's seen retailers seek to boost e-sales using online targeting technologies. The Wall Street Journal (6/26)       | Leveraging Real-Time, Actionable Analytics
Plainly stated: Gathering real-time data about customer behavior and using it to create relevant, timely marketing message results in conversions. In fact, behaviorally targeted messages perform 3x's better than traditional marketing. Learn what behaviors to track and get usable marketing ideas on how to capitalize on them. Download the tip sheet - www.igodigital.com/data. | |
| Online Retail Trends |  |  | | - How online shopping patterns shift in the summer
Online retailers see their biggest summer slump in July, their smallest average order in August and their highest revenue contributions on Wednesdays, according to an analysis of about 3,000 merchants by SumAll. "Context is very important to understanding your customer. [Let's] say, against this data, it turns out your sales are impacted more than the average in summer, then your customer is a seasonal buyer and you need to alter your communications," said CEO Dane Atkinson. GigaOm (6/25) - Report: China, Brazil take top global e-commerce spots
China ranked first on a list of the world's emerging e-commerce market in a new report from A.T. Kearney, which evaluated countries based on online market attractiveness, online infrastructure, digital laws and other retail development criteria. "Our greatest surprise was how well developed many of these markets were already in e-commerce," said Hana Ben-Shabat, partner at A.T. Kearney. Women's Wear Daily (subscription required) (6/25)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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   | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 - Pier 1 buys mobile ad space on Pandora app
Pier 1 is using the iPhone version of Pandora for audio and video marketing of seasonal products. However, the ad strategy lacked a coupon enticement or a call to action, says analyst Marci Troutman of SiteMinis. "While using mobile to drive traffic to the stores is a great way to link the digital to the physical, allowing consumers to purchase from their mobile is even better," she says. MobileCommerceDaily.com (6/26) - Tmall aims to own online fashion sales in China
China's business-to-consumer e-commerce site Tmall, spun off from Taobao last year by parent Alibaba, aims to become the country's top online fashion seller. The site boasts offerings from a slew of global brands including Gap, Uniqlo and Levi's, and sales are on track to double this year compared to 2011, the company says. Women's Wear Daily (subscription required) (6/25)  | INC: The Keys to Smart and Profitable Business Credit Management — As growing companies focus on closing sales and offering payment terms, it becomes even more critical to establish an effective credit management system. Learn about the tools you need to improve credit processes and mitigate risk. Download the whitepaper today! |
| Interactive Advertising | | | | - It's time to get serious about social media
Companies need to develop an integrated, whole-organization approach to social media, writes Jeremy Epstein. Only by practicing social media at scale, and using social tools across multiple divisions and functions, can big firms avert the threat of a social-media wildfire, Epstein argues. "Social is much more than marketing alone," he writes. SmartBrief/SmartBlog on Social Media (6/26)  | HSN, One Kings Lane, OnlineShoes.com to speak at Online Merchandising Workshop
Sign up now for Shop.org's Online Merchandising Workshop at La Costa Resort near San Diego, Calif., July 16-18, to learn tactics for boosting conversions, reducing shopping cart abandonment and more from top retailers and experts. Register now. | | Shop.org Spotlight | | | | - Do coupons really increase site conversion?
While more consumers turn to coupon-related sites, the question lingers: do online coupons drive new and sustainable business to merchants? In a new addition to the Shop.org white paper library, Forrester Research surveyed coupon users and e-commerce executives to find to what extent online coupon and deal sites increased conversions, decreased shopping cart abandonment, and improved customer loyalty and company brand reputation. Download the white paper. - How Brooks Sports and Travelocity.com leverage the power of A/B testing
A/B testing is one of the most efficient methods of driving conversion and improving the customer experience. At Shop.org's Online Merchandising Workshop, July 16 to 18 in San Diego, marketing and merchandising leaders from Brook Sports and Travelocity.com will share best practices and tips for learning how to measure what works on a website by testing the messaging and design to help learn what customers value most. Learn more.
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