Tuesday, June 12, 2012

B2B companies miss out on social mentions

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June 12, 2012
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The Leaderboard 
 
  • Lead and you'll be popular, not the other way around
    Great leaders are often highly popular, but that doesn't mean the pursuit of popularity will make you a great leader, Kevin Eikenberry writes. Leaders become well-liked by striving for higher goals and inspiring others to do the same, not by making their social status a priority. "A level of popularity can be helpful to us, but we cannot make it our goal if we want to become remarkable leaders," Eikenberry writes. KevinEikenberry.com (6/11) LinkedInFacebookTwitterGoogle+Email this Story
How IBM is shortening the gap between customers and development value — Adoption of cloud services provides an alternative or complement to traditional development and test IT sourcing. In this white paper examine the challenges CIOs, IT managers and application development manager’s face as they attempt to select a cloud computing vendor to help them address development and test requirements.
Sales Strategies 
 
  • How to run a useful sales meeting
    You should base the content of your sales meetings on the problems that your salespeople are dealing with, writes Sean McPheat of MTD Sales Training. It's a good idea to use role-playing to demonstrate sales concepts and to try to get representatives excited, he advises. MTDSalesTraining.com/The MTD Sales Blog (6/12) LinkedInFacebookTwitterGoogle+Email this Story
  • When should you stop hiring?
    One key part of correctly sizing your sales force is being able to tell when adding additional representatives no longer makes financial sense. There are several things to keep in mind when sizing your sales force; for example, it's important to remember that it takes some time and money to get new representatives up to speed, writes George de los Reyes. Sales Benchmark Index/Sales Force Effectiveness Blog (6/9) LinkedInFacebookTwitterGoogle+Email this Story
  • How not to recruit
    It's a mistake to create a job listing and then just wait for people to apply, writes Michael Schmidtmann of 4-Profit. "If you want to target and attract the best talent, you need to reach out to people who are probably employed and productive already." Sales organizations have to be willing to comb through a large volume of candidates to find a few superstars, he writes. The VAR Guy (6/11) LinkedInFacebookTwitterGoogle+Email this Story
Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now.
Daily Data Points 
 
  • Survey: B2B companies miss out on social mentions
    B2B companies are lagging behind their B2C counterparts when it comes to tracking and responding to social chatter, according to a Satmetrix survey. More than half of B2C companies tracked and followed up on social mentions, while just over a quarter of B2B companies did the same. eMarketer (6/8) LinkedInFacebookTwitterGoogle+Email this Story
  • S&P 500 companies expected to experience low revenue growth
    Revenue is expected to increase only 2.2% this quarter for companies in the Standard & Poor's 500 index. A number of factors are dragging down expectations, including trouble in Europe and slowing growth in countries such as China and Brazil. Reuters (6/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Experian/Moody's Analytics Small Business Credit Index — "The Q1 analysis has shown that small businesses are finally getting some relief from the credit crunch that has plagued many of them since the Great Recession," said Mark Zandi, chief economist at Moody's Analytics. Download the report now!
On the Road 
  • Better or worse? The real deal with incidents of air rage
    If you listen to the International Air Transport Association, the skies are a scary place to travel because the rate of anger incidents seems to be on the rise. "Reported instances of unruly passengers rose approximately 29% between 2009 and 2010, and that follows an estimated 27% rise between 2008 and 2009," said Perry Flint of the IATA. But, travel writer Joe Sharkey has found, other statistics counter the IATA data. The New York Times (tiered subscription model) (6/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
App Update 
 
  • A fully functional CRM app for mobile devices
    Ntractive has set out to create a fully featured version of its CRM to run on iPhones and iPads. While other CRM companies tend to offer just a few features in their mobile applications, Ntractive's iPad app has about nine-tenths of the functionality of the desktop version, according to CEO Justin Bartak. "We are empowering businesses to truly manage their enterprise from virtually anywhere in the world without ever having to sync their data, thanks to the power of the cloud," he said. CRM Buyer (6/8) LinkedInFacebookTwitterGoogle+Email this Story
How are your customers accessing email?
Email marketing isn't simple anymore. Learn why in the free report, "Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" Gain insight regarding key trends, best practices, and recommendations on how to address them. Discover which mobile devices customers turn to first in this free whitepaper.
Featured Content 
 

Making Small Talk 
  • Coroner: Dingo did take baby 32 years ago
    A coroner has found that a dingo was responsible for the death of an infant that occurred more than three decades ago in Australia. The child's mother, Lindy Chamberlain, was imprisoned for three years in the 1980s in connection with her daughter's death before the conviction was overturned. Yahoo!/Reuters (6/12) LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
Senior Sales Manager, WestUniversal ElectronicsMidwest/West region , CA
Conference Sales ManagerDestination DCWashington, DC
Independent Medical Device Sales RepresentativeCompetitive Technologies, Inc.Multiple Locations, United States
Regional Sales AssociateB-Line MedicalWashington, DC
Click here to view more job listings.

SmartQuote 
By far the biggest reason companies don't have top notch sales teams is they don't place enough importance on sales recruitment."
--Michael Schmidtmann, sales coach at 4-Profit, writing at The VAR Guy
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