 | June 25, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Food companies hunt for flavor further afield
Global food manufacturers including Nestle, Unilever and Kraft Foods are increasingly outsourcing the development of flavors to companies including Givaudan, resulting in a wider array of international influences. Some of the companies' newest snacks and drinks are boasting a Latin American influence, with traditional Mexican flavors such as horchata and tamarind. The Wall Street Journal (6/24)        | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Vanilla is most popular ice cream; frozen-yogurt demand climbs
A survey by the International Ice Cream Association found that vanilla is the top choice for flavor and that demand is surging again for frozen yogurt. The survey also found that premium ice cream is the most popular option. The ice-cream industry, which sold 1.53 billion gallons of frozen dessert last year, generated $10 billion in revenue in 2010. Progressive Grocer (6/22)  | Better-for-you just got better. Want your baked chips to have a texture more like fried? Rapidly target and achieve "fried-like" textures with the help of our DIAL-IN® Texture Technology and formulation expertise. Create crispy, crunchy and even crinchy™ textures that will set your snacks apart. Learn how to make your baked snacks even better. |
 - Rivalry is the theme of new Twix campaign
Candy-maker Mars gave visitors to the Cannes Lions festival a sneak peek at its upcoming Twix ad campaign, which creates a comic story of two dueling Victorian inventors who finally go their separate ways and compete for customers with identical candy bars. The company was honored as the 2012 Advertiser of the Year at the festival. Adweek (6/22)  - Kroger eyes more energy savings in using Energy Smart Wrapper
Kroger expects to save more than $1.5 million annually by using stretch-film overwrapper Energy Smart Wrapper. Energy-conservation savings topped 75% during testing last year, according to Kroger, which has reduced energy use by more than 30% since 2000. The grocer partnered with manufacturer Heat Seal for three years to create Energy Smart Wrapper. "We have enjoyed the opportunity to collaborate with Kroger on this innovative new technology," Heat Seal President and CEO Ron Zieske said. Progressive Grocer (6/22)  | Your business deserves easy savings.
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 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - GMA: Cereals are healthier than ever
Cereal companies have increasingly reduced the amount of sugar in their products and, through work with the Children's Food and Beverage Advertising Initiative, cereal ads targeted to children promote healthier choices, GMA said in its response to a recent report that found that cereal companies continue to market high-sugar cereals to children. Supermarket News (6/22) | GMA News | | | | - Last chance! GMA-PwC Financial Performance Report webinar this afternoon
Plan to join GMA and PwC today at 1:30 p.m. EDT for an engaging and complimentary webcast that will share the key findings from the 2012 PwC/GMA Financial Performance report "Profitable Growth: Driving the Demand Chain".
Learn how organizations are enabling the demand chain, direct-to-consumer touch points, consumer demand for sustainable product and overseas expansion as a way to fuel future growth, as well as a breakdown of the CPG sector's top-performing companies.
Register now, or get more information.
| SmartQuote | | | |  | Try a thing you haven't done three times. Once, to get over the fear of doing it. Twice, to learn how to do it. And a third time to figure out whether you like it or not."
--Virgil Thomson,
American composer and critic  |
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