Wednesday, June 20, 2012

J.C. Penney to adjust marketing message

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dHtTCaiGapCdsAdyCidawJCicNTACS

June 20, 2012News for the retail industry

  Top Story 
 
Hear from branding expert Martin Lindstrom, author of "Brandwashed" as he shares his latest findings on how people experience products and what motivates them to buy. Learn from retail experts how you can best respond to this new empowered consumer. Join IBM for this online event, June 21 at 11:00 AM EDT. REGISTER today!
  Industry Watch 
 
  • Zumiez to pay $75 million for Austria's Blue Tomato
    U.S.-based teen apparel retailer Zumiez will acquire Austrian retailer Blue Tomato for $75.1 million plus future payments up to $27.9 million tied to specific milestones. Former European snowboard champion Gerfried Schuller founded Blue Tomato in 1988, and today the company operates five stores selling snow and skate products, apparel, footwear and accessories. American City Business Journals/Seattle (6/19) LinkedInFacebookTwitterEmail this Story
  • J.C. Penney to adjust marketing message
    The drop in sales associated with J.C. Penney's new everyday low pricing strategy doesn't mean the retailer needs to change course -- it just needs to do a better job of getting the message across in its marketing efforts, said CEO Ron Johnson. The ineffective marketing message was behind the sudden departure Monday of president Michael Francis. "At this point, I am going to take direct responsibility. I will not be searching for a replacement," Johnson said. The Wall Street Journal (6/19), Women's Wear Daily (subscription required) (6/19) LinkedInFacebookTwitterEmail this Story
  • How The Nature Conservancy helps companies help Earth
    Water conservation, energy use and the impact of agriculture on the earth are key areas of common interest for many companies and the Nature Conservancy, which began working with beverage brands on water conservation projects in 2008, says Director of Corporate Practices Michelle Lapinski. "Companies viewing conservation as a key business strategy is the next wave." SmartBrief/SmartBlog on Leadership (6/20) LinkedInFacebookTwitterEmail this Story
 
  • Other News
Water Conservation
Water stewardship leads the list of The Coca-Cola Company's sustainability efforts. Our goal is to return to communities and nature an amount of water equal to what we use in our beverages and their production. Learn more about ways The Nature Conservancy is working with companies like ours to protect the environment.
  NRF's 2012 Loss Prevention Conference 
 
 
Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now!
  Retail Trends 
 
  • Retailers to gain ability to track shoppers via Wi-Fi
    Wi-Fi technology providers including Boingo Wireless and start-up Nearbuy Systems are testing new ways for brick-and-mortar retailers to track where shoppers go and what websites they access on their smartphones while shopping in the stores. "We're trying to understand not only physically where they're going within the store but also where they're going virtually within that shopping experience," said Nearbuy CEO Bryan Wargo. The Wall Street Journal (6/18) LinkedInFacebookTwitterEmail this Story
  • Supermarket wedding cakes grow in popularity and sophistication
    Grocers such as Publix Super Markets and SUPERVALU have beefed up their wedding-cake offerings as more engaged couples turn to their grocer's bakery for a custom cake at a lower price. Publix more than doubled designs compared with five years ago and encourages cake decorators to accommodate special requests. Farm Fresh Food & Pharmacy in Virginia sends its lead cake decorator to professional classes for training on the latest styles. The average supermarket wedding cake costs $200 to $400, compared with $1,000 or more at most custom shops. The Wall Street Journal (6/19) LinkedInFacebookTwitterEmail this Story
  • Will luxury shoe departments prove recession-proof?
    Luxury footwear may not be totally recession-proof, but high-end retail segments tend to do better than those in the middle during a downturn, and retailers including Saks and Macy's are betting big with revamped upscale shoe departments. "Shoes are not so much apparel, but collectible, so women have an ongoing need to buy new additions to their collection," said Pam Danziger, president of Unity Marketing. Luxury Daily (6/19) LinkedInFacebookTwitterEmail this Story
The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper.
  Retail Technology 
 
  • Me-Ality scanner helps shoppers find the best fit
    The Mall at Robinson is one of three Pittsburgh-area shopping centers to feature the new Me-Ality body scanner, designed to help customers find the best fitting jeans. "Personally, I think jeans shopping is like bathing suit shopping. They're all different fits. There's no standard to sizing whatsoever. So this is a great way to cut through all that," said Shema Krinsky, marketing director at The Mall at Robinson. Pittsburgh Post-Gazette (6/19) LinkedInFacebookTwitterEmail this Story
Cloud Security Who Do You Trust?
Cloud computing changes the way we use computing with the promise of significant economic and efficiency benefits. But significant security issues are presented with this new approach to computing. This white paper explains why trust, reliability and security decisions are central to choosing the right model.
  Policy & Government Affairs 
  • Retailers fight "micro unionization" rules
    Retailers and other industries are pushing back against a recent National Labor Relations Board ruling that employees of the women's shoe department at one Bergdorf Goodman store can opt to become part of the United Food and Commercial Workers Union. "Over the past three years, the NLRB has steamrolled over long-settled precedent and procedures in an overt effort to empower big labor over the objections of retailers and the broader business community," said NRF President and CEO Matthew Shay. International Business Times (6/19) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

2012 Product Sourcing Survey: Deloitte invites you to participate in this timely survey of apparel, grocery and general merchandise sourcing trends, identifying insights that can drive differentiated products, increased margins, and reduced cycle time. Take the survey and gain insights into retail sourcing trends and the latest strategies.


Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits. 

  Sponsored Content 
 

  NRF News 
  • NRF and loss prevention: A year in review
    The first full day of NRF's Loss Prevention kicked off today in New Orleans and attendees were treated to a quick snapshot of the loss prevention year in review. Starting from the record-breaking Loss Prevention Conference in Dallas last June, the video takes a look back at what NRF has been working on since then, and the stories that have defined the industry. Watch the video. LinkedInFacebookTwitterEmail this Story
 
 
  • Want to showcase your IT success? Here's your chance.
    The 4th Annual ARTS Users' Conference is accepting speaker proposals for this year's event, Sept. 30 to Oct. 2 in Dallas. The conference brings retailers and their technology vendors together to share best practices in using ARTS standards and standards-based products. The deadline to submit a proposal is June 22. Learn more. LinkedInFacebookTwitterEmail this Story
Learn more about NRF ->Join NRF  |  Govt Relations  |  NRF Events  |  STORES  |  NRF Foundation

  Chain Restaurant News 
 
Position TitleCompany NameLocation
Category BuyerSchool OutfittersCincinnati, OH
Sr. Merchandise PlannerBevMo!Concord, CA
Assistant Vice President, Allocation dressbarnSuffern/border line Mahwah, NJ , NY
VP eCommerceBurlingtonBurlington, NJ
eCommerce Merchandise ManagerGorsuchVail, CO
VP DMM Ladies Shoes BurlingtonBurlington, NJ
Divisional Vice President, Marketing - CustomerREIKent, WA
Divisional Vice President, Marketing - Brand CreativeREIKent, WA
Manager, Information Systems AuditPetSmart, IncPhoenix, AZ
Associate Buyer - ToysShopkoGreen Bay, WI
Divisional Private Brand Manager - LadiesShopkoGreen Bay, WI
Divisional Merchandise Manager (DMM)Perry Ellis InternationalMiami, FL
Sr. Analyst, Customer Analytics REIKent, WA
Sr. Site Manager, Shopping Experience Apple, Inc.Cupertino, CA
Associate BuyerFive Below, Inc.Philadelphia, PA
Human Resources Director (Talent Development Director)Saks Fifth AvenuePalm Beach Gardens, FL
DMMFrancesca's CollectionsHouston, TX
DIRECTOR OF MARKETING – CRM STRATEGYSaks Fifth AvenueHuntington Station, NY
PlannerBed Bath & BeyondUnion, NJ
Merchandise Planning ManagerSpirit HalloweenEgg Harbor Township, NJ
Click here to view more job listings.

  SmartQuote 
Any supervisor worth his salt would rather deal with people who attempt too much than with those who try too little."
--Lee Iacocca,
American businessman


LinkedInFacebookTwitterEmail this Story

 
This SmartBrief was created for cpgbrokers.data@blogger.com
 
Subscriber Tools
     
Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy

 
Advertise
Associate Publisher:  Dena Malouf (202) 407-7837
Job Board:  Jackie Basso (202) 407-7871
 
 
 Recent NRF SmartBrief Issues:   Lead Editor:  Megan Conniff
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information

No comments:

Post a Comment

Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.