 | News about digital retail commerce |  |
- Utah gets back on board with online sales tax
The Utah State Tax Commission has voted to take a role in the Streamlined Sales Tax movement, pushing for measures to require online retailers to collect state sales tax. The state was an early proponent of online sales tax efforts, but it dropped support in 2006 over disagreements about how the tax should be calculated. The Salt Lake Tribune (Utah) (6/8)       | Hear from branding expert Martin Lindstrom, author of "Brandwashed" as he shares his latest findings on how people experience products and what motivates them to buy. Learn from retail experts how you can best respond to this new empowered consumer. Join IBM for this online event, June 21 at 11:00 AM EDT. REGISTER today! | | Online Retail Trends |  |  | |  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN.
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  - Tablets are fast becoming a mainstream product in the U.S.
If you own a smartphone, there's an almost 1 in 4 chance you also own a tablet, according to a comScore study for the three-month period ending in April. The survey also found that 53% of tablet owners use their tablets to watch video at least once a month -- compared with 20% of smartphone owners -- and about 27% of those tablet viewers pay for content. "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," said Mark Donovan, a comScore senior vice president. MediaPost Communications/Online Media Daily (6/8), Engadget (6/9), Multichannel News (6/8)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- How Amazon became a retail game-changer
A long-term view and laser-like focus on analyzing data have given Amazon a leg up over its retail rivals and changed the way global retailers must operate, analysts say. "Competing with Amazon may not be the only answer -- participating may also be necessary," analyst Michael Jary said. Retail Week (U.K.) (subscription required) (6/11) - EBay hits the road to woo fashionistas
Two fashion stylists and four top fashion sellers will hit the road as eBay Fashion's "Chic Squad" this summer to attract more sellers. Online players, from giants such as eBay and Amazon to start-ups including HipSwap, are getting more creative as they work to increase their shares of the online fashion market. CNBC (6/8) - Jack Daniel's site adjusts to user's mobile device
Jack Daniel's worked with Arnold Worldwide to revamp its mobile site, which now adjusts automatically to the device accessing it. The site also includes "upgraded video handling and better integration with social media to improve storytelling and story sharing," said Matt Howell, global chief digital officer at Arnold Worldwide. Mobile Marketer (6/11)  | Discover Balanced Travel at Element Hotels
Experience all the essentials of balanced travel at Element. With natural light, healthy options and all the tools you need to stay productive on the road. Plus breakfast, Relax evening receptions and WiFi — all FREE. Book now and enjoy 20% off at www.elementhotels.com |
  | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Tumblr sells monthlong campaign to Adidas
Tumblr has sold its first major global brand campaign, after persuading Adidas to shell out for a monthlong series of ad placements. The sports brand will be featured in Tumblr's "Radar" slot on the user dashboard and will also run on Tumblr's "spotlight" page for sports blogs. "We anticipate that they'll build a huge community of [soccer] fans in Tumblr," says Tumblr Director of Product Danielle Strle. Advertising Age (tiered subscription model) (6/8) - Facebook unveils mobile version of Sponsored Stories
Facebook has taken its first big step toward creating a mobile-ad platform for brands on its network, unveiling a mobile-specific version of its Sponsored Stories tool. Until now, brands have had to buy cross-platform Sponsored Stories spots to reach mobile users, leaving Facebook with virtually no mobile-specific revenue streams. "It is a major drawback to Facebook that they have been unable to monetize the mobile activity of its user base," said Pivotal Research Group analyst Brian Wieser. Adweek (6/5), Reuters (6/5), The Wall Street Journal (6/5)  | Register by June 15 to save $300 on the Shop.org Annual Summit
Act now to take advantage of the early registration rate for the Shop.org Annual Summit, Sept. 10-12 in Denver. The event features some of retail's top experts and attracts more than 4,000 omnichannel professionals. Register now. | | Shop.org Spotlight | | | | - How to prioritize merchandising when customers are in control
When consumer trends change on a whim, it's important for retailers to stay current on the latest tactics in the industry. In a Shop.org members-only webinar on June 12, Lauren Freedman, president of the e-tailing group, and John Lazarchic, vice president of e-commerce for PETCO, will share highlights of the 2012 Merchant Survey where 150 participating retailers suggested best practices for producing focused analytics to acquire and retain a loyal customer base in today's competitive climate. Learn more or register. - Gilt Groupe CMO talks growing pains and best practices for engaging the social shopper
After the initial company launch in 2007, Gilt Groupe co-founder and CMO Alexandra Wilkis Wilson realized it would take a quite a bit of hard work to convince some of the world's most recognizable fashion brands to partner with Gilt. "I had many doors slammed in my face and unanswered calls and e-mails, but I never backed down." In a post on the Shop.org blog, Wilson shared how Gilt's e-commerce and digital strategies revolutionized the category, and what's ahead for the fashion retailer to stay on the cutting edge. Read more. Shop.org Blog (4/16)
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