| June 18, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Carapelli olive oil turns to social media to boost U.S. sales
Italy's top brand of extra-virgin olive oil, Carapelli, launched its first marketing campaign in the U.S. in five years as it seeks to fend off declining sales. The campaign has a social media focus, with the message "Made with Care, Made to Share" encouraging Twitter and Facebook users to share recipes, ideas for entertaining and downloadable coupons. Carapelli's sales decreased 31.2% in value last year, according to SymphonyIRI. MediaPost Communications/Marketing Daily (6/15)       - Kellogg debuts humorous "superhero" to champion Crunchy Nut
Kellogg is hoping to lure adults to Crunchy Nut cereal with an ad campaign featuring live-action faux superhero The Crunchy Nut, a yellow-tights-clad character who intervenes on a boring breakfast to "put the fun back into cereal bowls everywhere." The campaign, from Leo Burnett, is featured in video on the brand's Facebook page and in a television spot. The Crunchy Nut also appeared recently in a product integration on "Jimmy Kimmel Live!" MediaPost Communications/Marketing Daily (6/15) - Mars signs sustainability compact ahead of UN conference
Mars Inc. said Friday that it will join the University of Cambridge's Leadership Compact that promotes environmentally responsible business practices among companies and governments. The announcement comes ahead of Mars' participation in the United Nations Conference on Sustainable Development being held this week in Rio de Janeiro. Mars also announced it has signed commitments with the Sustainable Trade Initiative aimed at sourcing its cocoa sustainably and boosting smaller cocoa farmer incomes. CandyAndSnackToday.com (6/18), ConfectioneryNews.com (France) (6/15)  - Single-stream recycling adds volume and cost efficiency
Single-stream recycling centers, such as those used by industry giant Waste Management, are increasing the amount of recyclable material recovered as much as 50% by not requiring consumers to separate bottles, cans and paper from other trash, according to a sustainability report. The single-stream facility, with its multistep separation process, also cuts down on emissions and reduces collection costs. SmartBrief/SmartBlog on Food & Beverage (6/18)  | Retail Spotlight |  |  | | - Safeway takes Club Card digital
Safeway is launching a major digital component to the Club Card, adding the Just For U program online and via a mobile application. The app tracks purchases and offers personalized discounts, in addition to usual storewide deals. It also saves customers time by creating a shopping list that automatically includes associated digital coupons. Safeway's goal is "trying to build loyalty in a marketplace that is so fragmented and where there is so much competition," Eastern Division President Steve Neibergall said. The Washington Post/Capital Business (6/17)  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN.
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  | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Grilling tips to reduce cancer risk
Outdoor grill lovers can help cut the amount of cancer-causing compounds that form in food during grilling by avoiding overcooking, marinating meat for at least 30 minutes and pre-cooking meat ahead of time so it spends less time on the grill, according to dietitian Alice Bender of the American Institute for Cancer Research. She also notes that swapping out red meat for fish, chicken and vegetables can help with cancer prevention. HealthDay News (6/17) | GMA News | | | |
| Government & Food Safety | | | | - Korean seafood imports might be contaminated, FDA says
The FDA advised grocers and restaurants to quit selling imported Korean seafood after it found that South Korea's seafood-safety program lacks sanitation controls to prevent human fecal matter from contaminating food. "These products and any products made with them may have been exposed to human fecal waste and are potentially contaminated with norovirus," the FDA said. The Wall Street Journal (6/15)
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