Hidden Valley touts new formulation in BuzzFeed video

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June 15, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    PepsiCo, Strauss Group to debut new hummus brand in Mexico PepsiCo and international joint venture partner Strauss Group will roll out a new brand of fresh dips and spreads in Mexican supermarkets this month. The brand, Obela, includes hummus dips in natural, red pepper and chipotle varieties and seeks to attract consumers looking for fresh, healthful food options. Pepsi and Strauss Group already have a joint venture in the United States called Sabra Dipping Company, which sells the country's most popular hummus. The Financial (Georgia/Ukraine) (6/13), Food Business Review (6/13)      Finch pitches down the middle for Chobani U.S. Olympic softball pitcher Jennie Finch is first up as a product pitcher for Chobani Champions, a children's yogurt product. The Leo Burnett USA campaign, on television and online, will feature Finch and one of her children in spots with the tagline "Win the day." The New York Times (tiered subscription model) (6/14)      Other News Coca-Cola to return to Myanmar as sanctions are lifted The Washington Post/The Associated Press (6/15) White paper: Are You Data Rich but Insights Poor? Turning the Tide on the Downstream Data Wave Read this white paper to find out how to take in-store, loyalty, coupon, survey, and social media data and turn it into actionable insight to help you create effective promotions, strategically price products, drive innovation, and improve the shopping experience. Download.   Trends    Food makers spend more on supermarket marketing Unilever Canada will soon spend nearly all of its annual $5 million marketing budget for Knorr products at the grocery store, aiming to boost sales with displays, tastings and chef appearances. The move illustrates a growing trend, as food makers invest more to market in store aisles, where shoppers now make 76% of their purchasing decisions. The Globe and Mail (Toronto) (6/11)      High cost is leading factor for shoppers who skip organic food In a survey by CouponCabin.com, 72% of adults said they would buy organic food more often if it were cheaper than non-organic. Meanwhile, 45% said they never or hardly ever search out organic food, while 52% said they do occasionally. Respondents cited high cost as the top reason for not seeking organic items, followed by a belief that organics are not necessarily healthier. Progressive Grocer (6/14)      Top 5 HR Compliance Concerns for Small Business Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues.   Advertising & Marketing    Hidden Valley touts new formulation in video on BuzzFeed A campaign for Hidden Valley for Everything, which is designed as a condiment instead of only salad dressing, is the first to use online video for a home page takeover on digital channel BuzzFeed. Tribal DDB is behind the campaign, which features a ketchup-fighting Hidden Valley for Everything character. MediaPost Communications/Marketing Daily (6/14)      Mintel Finds Consumers Aren't Avoiding HFCS. Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details.   Retail Spotlight    SUPERVALU gives ammonia refrigerant high marks in store test SUPERVALU said a cutting-edge test program to use ammonia-based refrigerant has been operating successfully for one month at an Albertsons store in Carpinteria, Calif. Grocers are looking to natural refrigerant such as ammonia, which does not contribute to global warming, for a climate-friendly alternative as the more harmful R-22 refrigerant is phased out. Supermarket News (6/14)      Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now.   Sponsored Content    Small Business Week in Review Erik Rhey Immigrants More Likely Than U.S.-Born to Be Entrepreneurs Courtney Rubin How a U.S. Factory Survived the Recession Susan Kuchinskas 5 SEO Tricks to Build Your Brand Dan Schawbel Making Freelancers Feel Like Family Alexandra Levit   Health & Wellness    Eating breakfast reduces risk of obesity and diabetes, data show Eating breakfast four to six times each week may reduce the risk of obesity, type 2 diabetes and abdominal weight gain, University of Minnesota researchers reported at the American Diabetes Association conference. Data showed the benefits held up regardless of what type of breakfast people ate. WebMD (6/14)        GMA News  The career you want is here -- are you? At the GMA Career Center, you can find the job you need to begin the career you desire. Our center serves a unique niche audience of employers seeking candidates with academic training and professional interests in the CPG industry. The GMA Career Center is a "must" for students interested in entering the CPG industry for the first time. The employers that post opportunities with the GMA Career Center produce the food, beverage and consumer product brands that you love. They are looking for candidates with backgrounds in science, business management, marketing and sales, and more. When they turn to the GMA Career Center to find the best candidates -- make sure they find your resume. To learn more about careers in the CPG industry, or to post your resume, visit www.gma.jobs today.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Report pushes for more transparency in food stamp program As Congress considers changes that could cut federal food subsidies by as much as $90 per month to Americans getting help under the SNAP program, formerly known as food stamps, they're hampered by a lack of publicly available information including insights into what consumers are buying with their benefits, according to a new report called "Food Stamps: Follow the Money". National Public Radio (6/14)      Click here to view more job listings.   SmartQuote  Be happy. It's one way of being wise." --Sidonie-Gabrielle Colette, French novelist and performer          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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