  | June 13, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - What leadership is all about
California community college counselor Catherine Morris is helping veterans to succeed as they transition into civilian life and pursue higher education. Morris shows that strong leadership is "as simple as putting yourself in the shoes of people who need help, figuring out how you can meet their needs and sticking with your commitment to help when people tell you it can't be done," writes Scott Eblin. EblinGroup.com/Next Level Blog (6/12)        |  | You may be considering a cloud computing solution or in the midst of specifying one or even implementing a solution. Read this paper to see what IBM discovered about how companies like yours are adopting, implementing and using cloud computing solutions. Learn about the current rate of adoption, drivers, barriers, and considerations that are influencing the adoption of cloud computing. |
 | | | Sales Strategies | | | |  | - Lessons from the world's greatest sales organizations
Research has found that top sales organizations split their markets into many segments and base their sales processes on their customers' buying behaviors, writes Bob Apollo. They offer training to their sales representatives and help them to spend time on customer-facing activities. "[L]ook carefully at what your sales people are currently spending their time doing, and systematically eliminate or offload any tasks that are not directly contributing to the customer sales experience," he writes. Inflexion-Point.com (U.K.)/Accelerating Revenue Growth blog (6/12) - Why don't more salespeople embrace CRM?
If salespeople are reluctant to adopt CRM solutions, it could be because they don't fully understand its value, writes David Brock. "Once sales people learn how to leverage these tools to help them win more business and improve their impact, I suspect compliance won't be an issue." Partners in Excellence Blog (6/12) |  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
 | | | Daily Data Points | | | |  | - Businesses spend on telecom services during ownership transitions
Research has found that buyers and sellers of businesses spend a significant amount of money on telecom costs. The vast majority of business buyers said they either changed vendors, upped their telecom spending or bought new products or services. Overall, more than $1.7 billion is spent on telecom costs during ownership transitions. Channel Partners (6/12) - Small-business owners are plagued by uncertainty, survey finds
When it comes to spending decisions, business owners are "in a holding pattern" that could last until after the November election, according to the National Federation of Independent Business. Survey responses for the group's Small Business Optimism Index indicate that weak sales and political uncertainty are among factors keeping owners from increasing inventory and hiring. "For those who responded that it was a bad time to expand their business, 1 in 4 said it was because of the political situation -- not knowing who would win the election," said William Dunkelberg, chief economist for the NFIB. CNBC (6/12) |  | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
 | | | On the Road | | | |  | - Website helps travelers track the sun, pick best seats
A new website, SunFlight, helps travelers identify the best seats on their flights in relation to the sun's position. It will help passengers pick the best seats to avoid the sun's glare or to catch a sunrise. SunFlight was created during the THack Singapore conference in 2011 and was recently picked up by the "influential" Google Maps Mania blog, this feature says. TNooz.com (6/8) |  | Hot off the Presses! Q2 2012 ERP Comparison Guide
Get off to a successful start in the new quarter by shortening the time needed to purchase ERP software. Begin accurately controlling costs, inventory, and revenue forecasts. Learn how in this free download from Ziff Davis. |
 | | | App Update | | | |  | - How to make your CRM efforts more successful
Companies that want to offer superior customer experiences must focus on creating stellar products, writes Neil Rosen of eWayDirect. "[Y]our CRM efforts will be made easier by having a product or service that you can stand behind, that generates few complaints, and that people want to purchase or use," he writes. You should have a thorough understanding of your customers and concentrate on communication, he writes. MediaPost Communications (6/11) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
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 | Look carefully at what your sales people are currently spending their time doing, and systematically eliminate or offload any tasks that are not directly contributing to the customer sales experience."
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