February 7, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Sara Lee sells foodservice coffee unit to Massimo
Sara Lee has sold its gourmet foodservice coffee business to Massimo Zanetti Beverage, a subsidiary of Italy-based Massimo Zanetti Beverage Group. The acquisition, which includes a roasting and packaging facility in New Jersey, will allow Massimo to increase its foodservice coffee business to an estimated 125 million pounds. Drinks Business Review (2/7) - Heinz hires chief procurement officer
John Dickson, most recently head of global procurement for consumer goods firm Diageo, has been hired by Heinz as chief procurement officer. "I'm really looking forward to getting my hands around the global agenda for procurement at Heinz and building on the work already done," said Dickson, who will be based in the U.K. Supply Management online (U.K.) (2/6) - Beverage brand loyalty is tied to "delight"
Beverage winners in the 2012 Brand Keys Customer Loyalty Engagement Index include Coke, Diet Coke, Samuel Adams, Samuel Adams Light, Coors, Coors Light, Dunkin' Donuts and Starbucks coffees, and Grey Goose vodka. "Consumers' loyalty now hinges more than ever before on the degree to which a brand has established a clear core value proposition -- a differentiator that goes beyond the basic utility of a product or service," said Robert Passikoff, founder and president of Brand Keys. MediaPost Communications/Marketing Daily (2/6) - A healthy-snack empire starts in a Canadian kitchen
Nadja Piatka is the founder of Nadja Foods, which sells low-calorie and low-fat snacks to supermarkets and restaurants throughout North America, including major chains such as Subway, Price Chopper, McDonald's and Wegmans. The Canada native is now running the business from Buffalo, N.Y., and is adding gluten-free products. The Buffalo News (N.Y.) (2/5)  | How to Get the Package You Need—Without Breaking the Bank A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 Corporate Social Responsibility |  |  | | | | - Unilever develops emissions calculator for potato farmers
Unilever partnered with Aberdeen University to develop a tool that potato farmers can use to calculate carbon-dioxide emissions, and the information will be available to buyers on the MySpuds database. The database "will help suppliers improve quality in the supply chain and allow them to meet individual customer [buyer] requirements better," said an official in Scotland. "Suppliers too will be able to provide findings to customers, allowing them to check seed quality." Supply Management online (U.K.) (2/5)  | Successful business organizations have been capturing data about people and turning it into actionable information to make better hiring and development decisions. While business-led talent practices provide considerable benefits for the business and the HR department, this whitepaper explores the value of these activities for business leaders driving talent management functions. |
- M&M's spot scores well with Kellogg panel
A spot for M&M's featuring a new spokes-character named Ms. Brown performed well with viewers on the Kellogg School of Management Super Bowl ad-ranking panel. Tim Calkins of the Kellogg School at Northwestern University said, "What's notable about this year versus others is that advertisers played it safe. As a result, we saw fewer standouts, but we also didn't see as many costly mistakes." The Boston Globe (tiered subscription model) (2/6), BleacherReport.com (2/6) - Pepsi video is most popular in China
Pepsi created a 10-minute online movie, "Bring Happiness Home," which has been viewed more than 100 million times in two weeks, according to the company, making it the top online video in China. The movie shows Pepsi brands bringing a Chinese family together for Chinese New Year, which ended Monday. ClickZ.Asia (Hong Kong) (2/6)  Retail Spotlight |  |  | |  |  |  |  | How to turn money you already spend into points you can use: Introducing The New Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more. LEARN MORE & APPLY |  |  |  |  |
 Health & Wellness |  |  | | - Save Mart adds shelf tags to provide nutrition info
Save Mart Supermarkets added shelf tags from Vestcom that provide USDA-aligned nutrition information and identify products by attributes, including gluten-free, organic and whole grain. "Most Americans have a very busy lifestyle, so we are doing everything we can to enhance their shopping experience and make it easy and enjoyable," said the company, which has 232 locations in California and Nevada. Progressive Grocer (2/6)  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS)  | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  |  | |  | GMA News |  |  | | - Science Forum sessions to deliver exclusive global and domestic food safety updates
Are you wondering what to expect on the food safety front in 2012? Are you curious about how CPG trading partners are collaborating to facilitate Food Safety Modernization Act implementation and standardization on an international scale? Look no further than the GMA Science Forum, April 3 to 6, in Washington, D.C.
During two separate but complementary sessions, "Implementing Food Safety Initiatives in the U.S. and Around the World" and "Global Trade, Standards and Food Safety Harmonization," experts from the FDA, USDA, and trading partner countries will discuss the high-level view of food safety regulations in the U.S. and beyond. View session speakers.
For more information about the GMA Science Forum, visit www.gmascienceforum.com. Government & Food Safety |  |  | | - Schools embrace healthful meals, beyond USDA rules
Some Bay Area school districts plan to go beyond the USDA's health guidelines for lunch, which must include whole grains and eliminate chocolate milk, among other changes, starting July 1. "We have to look at helping young people develop patterns in their lives that will support a healthy lifestyle," said Rami Muth, superintendent of the Martinez Unified School District, which is planning an organic garden and cooking classes. The Oakland Tribune (Calif.) (2/7) SmartQuote |  |  | |  | Never hold discussions with the monkey when the organ grinder is in the room." --Winston Churchill, British prime minister  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Monday, February 06, 2012
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