| February 3, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | |  |  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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LEARN MORE AND APPLY |
  | | | Sales Strategies |  | | |  | - 4 more tips for aligning sales and marketing: Salespeople often don't see the value in sales and marketing alignment, writes Bob Apollo. To address this issue, create a combined sales and marketing plan and determine how many prospects are needed, he writes. Afterward, measure your results to keep tabs on the progress of your alignment efforts. Inflexion-Point.com (U.K.)/Accelerating Revenue Growth: The Inflexion-Point Blog (2/2)
     |  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 | | | Daily Data Points | | | |  | |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | On the Road | | | |  | - Should you pay tax on your frequent-flier rewards miles?
Most frequent-flier miles that are given as credit card rewards are not taxable. However, some folks who received miles after signing up for a credit card can be taxed, this feature notes. "The catch in this situation is that miles doled out as a 'reward' for opening a new checking or savings account may be viewed differently," Ben Mutzabaugh writes. USA TODAY (2/1) |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | App Update | | | |  | - Pew: People love downloading apps, but not using them
Most people use few of the applications they download for their mobile devices, according to a Pew Research Center study that found two-thirds of smartphone users access only about five apps a week. "The novelty wears off," said Pew researcher Kristen Purcell. Analysts at other firms, however, note that smartphone owners are very loyal to the apps they do use. USA TODAY (1/30) |  | |  | | | Pi Sigma Epsilon is the only national, professional fraternity for college students looking to improve their sales, marketing, and management skills
Since our founding in 1952, we’ve impacted the lives of over 50,000 people on campuses across the U.S. To learn more about how we can give you a business advantage for life, visit pse.org | |  | |  |
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 | While companies may not have political parties to deal with, polarizing leadership and divisive management are real and entirely common issues that destroy organizational effectiveness and ultimately lead to operating failure in companies big and small."
--Steve Tobak, managing partner of Invisor Consulting, writing at CBS MoneyWatch  |
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| | | | | | | Recent SmartBrief on Sales Issues: - Thursday, February 02, 2012
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