| April 1, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - How to get employees to appreciate their benefits
For most companies, benefit costs are hefty. That's all the more reason to make sure employees understand the value of their benefits, writes Janet McNichol, human resources director at the American Speech-Language-Hearing Association. Companies can require employees to make an active decision about benefits and reach out to their families as well. "Your staff members are more likely to appreciate the benefits you're spending so much money on when you do a good job of structuring the decisions they need to make and educating them," McNichol writes. SmartBrief/SmartBlog Insights (3/24) - March in review: Best practices for .org professionals
 New to you? Insights blog posts from March:
- Welcome to our new partners
March was one of the busiest months in our 11-year history for the SmartBrief launch team. We launched seven new publications: inform SmartBrief, weekly news for fats and oils professionals from the American Oil Chemists' Society; DiabetesPro SmartBrief, daily news for diabetes health care professionals from the American Diabetes Association; Custom Content SmartBrief, weekly news for custom publishers from the Custom Content Council; apexnews Daily SmartBrief, daily news for the airline passenger experience industry from the Airline Passenger Experience Association; AT&T Emerging Devices SmartBrief, weekly news for technology professionals from AT&T's Emerging Devices Organization; SmartGrid SmartBrief, weekly news about the utilities telecom industry from the Utilities Telecom Council; and AAG SmartBrief, weekly news for the geography community from the Association of American Geographers.
| Leadership Focus | | | | - 6 keys to helping the media tell your side of the story: Business leaders facing challenging media interviews should focus on providing a compelling story that journalists can pass on to their audiences, writes Andrew D. Gilman. Covering the 5 W's isn't enough, though. You must also be prepared to rattle off the URL for your company's website and to use that platform to clarify or expand on statements you make in the interview, he adds. SmartBrief/SmartBlog on Leadership (3/29)
- 4 ways to lead like Cleopatra
Put away the asps: To lead like Cleopatra, you'll need to learn to enchant those around you, to be utterly ruthless with your foes, and to be a polymath capable of working a room, commanding an army or wrestling with political strategy. The Egyptian queen was a masterful marketer, capable of wowing allies and cowing rivals with lavish parties and ostentatious displays of power, notes Sean Silverthorne. "It doesn't hurt to be the smartest person in the room, as well as the most beautiful and most compelling," he adds. BNET/The View from Harvard Business blog (3/25) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Use content marketing to feed social media
 Marketers should focus on enriching content online to win consumers who seek information before they buy, particularly through social networks. Consumers trust other consumers, and brands can benefit from building relationships by providing easy online access to relevant product information. ClickZ (3/21) - Google brings a "+1" to the social media dance
Google is adding a Delicious-style social feature to its search service with "+1," a tool that allows users to curate individual search results and see what their friends have tagged. The move is a strategically important effort to reunite the search- and social-driven Web and prevent Facebook from shearing away, and monopolizing, a huge swath of Web traffic, experts say. "It's important for Google to bring in social influence into search results to prevent the social Web from becoming a parallel universe," said 360i CEO Bryan Wiener. The Wall Street Journal (3/31), CNET/The Social blog (3/30), Advertising Age (tiered subscription model) (3/30) - LinkedIn Today shows potential for content sharing
LinkedIn Today allows customized news sharing within industries, giving businesses a way to distribute their own content quickly across an engaged network of users. The service could be of value to news-oriented content marketers and serve as a useful filter for individuals trying to keep up with industry developments. Brafton.com (3/28) | SmartNugget | | | |  | | - How women drive e-commerce
Women make up the majorities on social networking and e-commerce sites, and the time and money they spend on these sites considerably exceeds those figures for men. Even on social-gaming sites, thought to be a preserve of men, women predominate. In all, the presence of women represents a lot of buying power, and a new crop of commercial sites is targeting them. TechCrunch (3/20) | |  |
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Effective storytelling can persuade others to your point of view, John Baldoni writes. He writes that key ingredients include speaking with passion and using examples, descriptions and supporting facts. "If you need to make an argument about an issue about which you feel very strongly, don't use rhetoric. Tell a story instead," Baldoni writes. 
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